Gopalakrishnan Narayanamurthy

Adjunct Faculty

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Gopalakrishnan Narayanamurthy (Gopal) is a Reader in the Department of Operations and Supply Chain Management (OSCM) at the University of Liverpool Management School (ULMS), UK. Prior to joining ULMS, he was a postdoctoral research fellow at the University of St.Gallen, Switzerland. He completed his doctoral studies at the Indian Institute of Management Kozhikode, India. During his doctoral studies, Gopal has been a Fulbright-Nehru Doctoral Research Fellow at Carlson School of Management, University of Minnesota. He researches in the areas of operational excellence, transformative service research, disruptive technologies (e.g. satellite imagery analytics, blockchain), and supply chain decarbonisation. His research has been accepted for publication in Journal of Service Research, International Journal of Operations and Production Management, International Journal of Production Economics, Journal of Business Ethics, Technological Forecasting & Social Change, Computers & Operations Research, Production Planning & Control, and Computers in Industry, among others.

Publications:

Patil, H., Niranjan, S., Narayanamurthy, G., & Narayanan, A. (2023). Investigating contingent adoption of additive manufacturing in supply chains. International Journal of Operations & Production Management, 43(3), 489-519.
Chaudhuri, A., Naseraldin, H., & Narayanamurthy, G. (2023). Healthcare 3D printing service innovation: Resources and capabilities for value Co-creation. Technovation, 121, 102596.
Ghosh, V., Sengupta, T., Narayanamurthy, G., & Ishizaka, A. (2023). Examining collective creative self-efficacy as a competency indicator of group talent management: a study of SMEs in an emerging economy. The International Journal of Human Resource Management, 34(6), 1182-1212.
Devarajan, J. P., Sreedharan, V. R., & Narayanamurthy, G. (2023). Decision Making in HealthCare Diagnosis: Evidence From Parkinson's Disease Via Hybrid Machine Learning. IEEETransactions on Engineering Management, 70(8), 2719-2731. AJG – 35.
Kondraganti, A., Narayanamurthy, G., & Sharifi, H. (2023). A systematic literature review on the use of big data analytics in humanitarian and disaster operations. Annals of Operations Research.
Srivastava, A., Kumar, R. R., Chakraborty, A., Mateen, A., & Narayanamurthy, G. (2022).Design and Selection of Government Policies for Electric Vehicles Adoption: A global perspective. Transportation Research Part E.
Gopinath, K., & Narayanamurthy, G. (2022). Early bird catches the worm! Meta-analysis of autonomous vehicles adoption – Moderating role of automation level, ownership and culture. International Journal of Information Management.
Rengarajan, S., Narayanamurthy, G., Moser, R., & Pereira, V. (2022). Data Strategies for Global Value Chains: Hybridization of Small and Big Data in the Aftermath of COVID-19. Journal of Business Research.
Nagendra, N.P., Narayanamurthy, G., Moser, R., Hartmann, E., & Sengupta, T. (2022).Technology Assessment Using Satellite Big Data Analytics for India’s Agri Insurance Sector. IEEE Transactions on Engineering Management.
Gopinath, K., Selvam, G., & Narayanamurthy, G. (2022). Determinants of the adoption of wearable devices for health and fitness: A meta analytical study. Communications of the Association for Information Systems.
Sengupta, T., Narayanamurthy, G., Moser, R., Pereira, V., & Bhattacharjee, D. (2021). DisruptiveTechnologies for Achieving Supply Chain Resilience in COVID-19 Era: An Implementation Case Study of Satellite Imagery and Blockchain Technologies in Fish Supply Chain. Information Systems Frontiers.
Chaudhuri, A., Praetorius, T., Narayanamurthy, G., Hasle, P., & Pereira, V. (2021). Finding your feet in constrained markets: How bottom of pyramid social enterprises adjust to scale-up technology-enabled healthcare delivery. Technological Forecasting and Social Change, 173.
Schaefers, T., Narayanamurthy, G., Moser, R., & Leban, M. (2021). The sharing economy at the base of the economic pyramid: How access-based services can help overcome ownership risks. Psychology & Marketing.? Received the highly commended winner of the 2015 Emerald/IAM India Research Fund Award.
Tonetto, L. M., Saurin, T. A., Fogliatto, F. S., Tortorella, G. L., Narayanamurthy, G., da Rosa, V. M., & Tengkawan, J. (2021). Information and communication technologies in emergency care services for patients with COVID-19: a multi-national study. International Journal of Production Research.
Santiago Vassolo, R., Francisco Mac Cawley, A., Luz Tortorella, G., Fogliatto, F. S., Tlapa, D., &Narayanamurthy, G. (2021). Hospital Investment Decisions in Healthcare 4.0 Technologies: Scoping Review and Framework for Exploring Challenges, Trends, and Research Directions. Journal of Medical Internet Research, 23(8).
Tortorella, G. L., Narayanamurthy, G., Sunder M, V., & Cauchick-Miguel, P. A. (2021).Operations Management teaching practices and information technologies adoption in emerging conomies during COVID-19 outbreak. Technological Forecasting and Social Change, 171,120996.
Sengupta, T., Narayanamurthy, G., Hota, P. K., Sarker, T., & Dey, S. (2021). Conditional acceptance of digitized business model innovation at the BoP: A stakeholder analysis of eKutir in India. Technological Forecasting and Social Change, 170, 120857.
Thirupathi, K., Roy, S.N., Narayanamurthy, G., Palaniappan, P.L.K., & Subramanian, N. (2021). Impact of High-Performance Work Practices on Efficiency and Effectiveness of Multispecialty Healthcare Service Delivery in an Emerging Economy–Role of Relational Coordination. IEEE Transactions on Engineering Management Journal.
Moser, R., Rengarajan, S., & Narayanamurthy, G. (2021). Decision Intelligence: Creating a Fit between Intelligence Requirements and Intelligence Processing Capacities. IIM Kozhikode Society and Management Review.
Pereira, V., Narayanamurthy, G., Ishizaka, A., & Yassine, N. (2021). Editorial- Decision Making in Logistics Management in the Era of Disruptive Technologies. International Journal of Logistics Management, 32(2), 305-319.
Tortorella, G. L., Narayanamurthy, G., & Staines, J. (2021). COVID-19 Implications on the Relationship between Organizational Learning and Performance. Knowledge Management Research & Practice.
Rengarajan, S., Moser, R., Tillessen, L., Narayanamurthy, G., & Jayanth, R. S. S. (2021). Decision Model Innovation for Competitive Productivity in Airport/Airline Industry. International Journal of Contemporary Hospitality Management.
Narayanamurthy, G., & Tortorella, G. L. (2021). Impact of COVID-19 Outbreak on Employee Performance – Moderating Role of Industry 4.0 Base Technologies. International Journal of Production Economics.
Rengarajan, S., Moser, R., & Narayanamurthy, G. (2021). Strategy Tools in Dynamic Environments – An Expert-Panel Study. Technological Forecasting and Social Change. Accepted for publication in Dec 2020.
Tortorella, G. L., Fogliatto, F., Espôsto, K. F., Cawley, A. M., Vassolo, R., Tlapa, D., &Narayanamurthy, G. (2020). Healthcare costs’ reduction through the integration of Healthcare4.0 technologies in developing economies. Total Quality Management & Business Excellence. Accepted for publication in December 2020.
Tortorella, G. L., Narayanamurthy, G., Godinho Filho, M., Portioli Staudacher, A., & Mac Cawley, A. F. (2020). Pandemic's effect on the relationship between lean implementation and service performance. Journal of Service Theory and Practice. Accepted for publication in November 2020.
Srivastava, M., Narayanamurthy, G., Moser, R., Pereira, V., & Paille, P. (2020). Supplier’s response to institutional pressure in uncertain environment: Implications for cleaner production. Journal of Cleaner Production. Accepted for publication in November 2020.
Nagendra, N.P., Narayanamurthy, G., & Moser, R. (2020). Satellite Big Data Analytics for Ethical Decision Making in Farmer’s Insurance Claim Settlement – Minimization of Type-1 & Type-II errors. Annals of Operations Research. Accepted for publication in September 2020.
Tortorella, G. L., Fogliatto, F., Espôsto, K. F., Cawley, A. M., Vassolo, R., Tlapa, D., & Narayanamurthy, G. (2020). Measuring the effect of Healthcare 4.0 implementation on hospitals’ performance. Production Planning and Control: The Management of Operations. Accepted for publication in September 2020.
Tortorella, G. L., Narayanamurthy, G., & Thurer, M. (2020). Identifying pathways to a high performing Lean Automation implementation: an empirical study. International Journal of Production Economics. Accepted for publication in August 2020.
John, L., Gurumurthy, A., Mateen, A., & Narayanamurthy, G. (2020). Improving the acceptance of digitized business model innovation at the BoP: A stakeholder analysis of eKutir in India. Technological Forecasting and Social Change, 170, 120857.18.
Thirupathi, K., Roy, S.N., Narayanamurthy, G., Palaniappan, P.L.K., & Subramanian, N. (2021). Impact of High-Performance Work Practices on Efficiency and Effectiveness of Multispecialty Healthcare Service Delivery in an Emerging Economy–Role of Relational Coordination. IEEE Transactions on Engineering Management Journal.
Tortorella, G. L., Fogliatto, F., Espôsto, K. F., Cawley, A. M., Vassolo, R., Tlapa, D., & Narayanamurthy, G. (2020). Effects of contingencies on Healthcare 4.0 technologies adoption and barriers in emerging economies. Technological Forecasting and Social Change. Accepted for publication in Mar 2020.
Nagendra, N.P., Narayanamurthy, G., & Moser, R. (2020). Management of Humanitarian Relief Operations using Satellite Big Data Analytics: The Case of Kerala Floods. Annals of Operations Research. Accepted for publication in Mar 2020.
Luz, G., Tortorella, G. L., Narayanamurthy, G., Gaiardelli, P., & Sawhney, R. (2020). A systematic literature review on the stochastic analysis of value streams. Accepted for publication in Production Planning and Control: The Management of Operations. Accepted for publication in Jan 2020.
Nagendra, N.P., Narayanamurthy, G., Moser, R., & Singh, A. (2020). Open Innovation Using Satellite Imagery for Initial Site Assessment of Solar Photovoltaic Projects. IEEE Transactions on Engineering Management, 69(2), 338-350. DOI:10.1109/TEM.2019.2955315.
Narayanamurthy, G., Sengupta, T., Pati, R. K., Gupta, V., Anand, G., & Mani, V. (2019).Assessment of Systemic Greenness: A Case Study of Tyre Manufacturing Unit. Accepted for publication in Production Planning and Control: The Management of Operations.
Sengupta, T., Narayanamurthy, G., Moser, R., & Hota, P. (2019). Sharing app for farmmechanization: Gold Farm’s digitized access based solution for financially constrained farmers. Computers in Industry, 109, 195-203.
Hota, P.K., Subramanian, B., & Narayanamurthy, G. (2019). Mapping the Intellectual Structure of Social Entrepreneurship Research: A Citation/Co-citation Analysis. Journal of Business Ethics,1-26. DOI - https://doi.org/10.1007/s10551-019-04129-4.
Wiprächtiger, D., Narayanamurthy, G., Moser, R., & Sengupta, T. (2019). Access-Based Business Model Innovation in Frontier Markets: Case Study of Shared Mobility in Timor-Leste. Technological Forecasting and Social Change, 143, 224-238.
Moser, R., Narayanamurthy, G., Kusaba, K., & Kaiser, G. (2018). Performance of low-cost country sourcing projects – Conceptual model & empirical analysis. International Journal of Production Economics, 204, 30-43.
Schaefers, T., Moser, R., & Narayanamurthy, G. (2018). Access-Based Services for the Base of the Pyramid. Journal of Service Research, 21(4), 421-437.
Narayanamurthy, G., Anand, G., Subramanian, N., & Moser, R. (2018). Assessing the readiness to implement lean in healthcare institutions – A case study. International Journal of Production Economics, 197, 123-142.
Narayanamurthy, G., Anand, G., & Lankayil, A. A. (2018). Experience of Implementing Lean Thinking in an Indian Healthcare Institution. International Journal of Lean Six Sigma. DOI -https://doi.org/10.1108/IJLSS-10-2016-0062.
Narayanamurthy, G., Anand, G., & Moser, R. (2018). “8A” Framework for Value Stream Selection – An Empirical Case Study. Journal of Organizational Change Management, 31(5), 1001-1026.
Narayanamurthy, G., Shyam Prasath, B., & Anand, G. (2018). Implementing Lean Thinking in Software Development – A Case Study from India. International Journal of Services Technology and Management, 25(1), 68-91.
Gupta, V., Narayanamurthy, G., & Acharya, P. (2018). Can lean lead to green? Assessment of radial tyre manufacturing processes using system dynamics modelling. Computers & Operations Research, 89, 284-306.
Narayanamurthy, G., & Anand, G. (2018). Is the hospital lean? A mathematical model for assessing the implementation of lean thinking in healthcare institutions. Operations Research for Health Care, 18, 84-98.
Hess, D., Moser, R., & Narayanamurthy, G. (2017). Decision Making Framework for Investing in Emerging Markets: A Demonstration on the Cocoa Industry in Ivory Coast. World Journal of Science, Technology and Sustainable Development, 14(4), 290-309.
Narayanamurthy, G., Moser, R., Suter, Y., & Gangadharan, S. (2017). Indian Healthcare Value Chain – Status Quo Not A Sustainable Solution. Journal of Asia Business Studies, 11(4), 481-506.
Narayanamurthy, G., Anand, G., & Chockalingam, R. (2017). Applying lean thinking in an educational institute–an action research. International Journal of Productivity and Performance Management, 66(5), 598-629.
Narayanamurthy, G., & Anand, G. (2017). Revisiting the critical failure factors of ERP to explore their relationships – an ISM based approach. International Journal of Manufacturing Technology and Management, 31(6), 554-580.
Narayanamurthy, G., & Anand, G. (2016). Systemic Leanness – An Index for Facilitating Continuous Improvement of Lean Implementation. Journal of Manufacturing Technology Management, 27(8), 1014-1053.
Narayanamurthy, G., & Anand, G. (2016). Leanness Assessment: A Literature Review. International Journal of Operations and Production Management. 36 (10), 1115-1160.
Elshorbagy,S., Garg, L., Gupta, V., Narayanamurthy, G., & Oraini, Y. (2015). The Impact of Information Systems on Management Performance in the Pharmaceutical Industry. Journal of Cases on Information Technology, 17(3), 56-73.
John, L., & Narayanamurthy, G. (2015). Converging Sustainability Definitions: Industry Independent Dimensions. World Journal of Science, Technology and Sustainable Development, 12(3), 206-232.
Narayanamurthy, G., & Anand, G. (2015). A Case Study on Downstream Supply Chain of an Indian Alcoholic Beverage Manufacturer – Some Insights for the Global Business. Journal of Indian Business Research, 7(2), 161-195.
Anand, G., Chandrasekhar, A., & Narayanamurthy, G. (2013). Business process re-engineering through lean thinking – A case study. Journal of Enterprise Transformation, 4(2), 123-150.

Teaching Cases

Varghese, A.M., Jacob, R.T., & Narayanamurthy, G. (2024). Shoppre’s dilemma with marketplace launch – Do it sooner, delay for later or dismiss forever?. Emerald Emerging Markets Case Studies, 14(1), doi: https://doi.org/10.1108/EEMCS-05-2023-01582.
Mathur, D., Narayanamurthy, G. & Sengupta, T. (2022). Polymatic plastics & packaging – market deepening versus geography expansion. Emerald Emerging Markets Case Studies, 12(2), doi: https://doi.org/10.1108/EEMCS-02-2021-00433.
Singh, A.P., Narayanamurthy, G., & Bhutiani, D. (2021). Yahoo! Egregious Driving on the Information Superhighway. The Case Journal. Accepted for publication on 20 July 2021.
Mahajan, A., & Narayanamurthy, G. (2021). Balgran: Solving Issues of an NGO in Jammu &Kashmir. Emerald Emerging Market Case Studies.
Kaur, H., & Narayanamurthy, G. (2020). Sasta Bhojan Sewa: The Pricing Dilemma. Emerald Emerging Market Case Studies.
Jayanth, R. S. S., Ganeshan, B., & Narayanamurthy, G. (2019). Jallikattu – Beyond a Heroism Sport for SKCRF. Emerald Emerging Market Case Studies, doi: https://doi.org/10.1108/EEMCS-05-2019-0125.
Shrivastav, A., Narayanamurthy, G., Jayanth, R. S. S., Rajagopal, R. & Ranganathan, K. (2019).DATRI: Solving Donor’s Dilemma for Saving Lives. Ivey Publishing, doi : https://www.iveycases.com/ProductView.aspx?id=98955.
Jayanth, R. S. S., Narayanamurthy, G., Shrivastav, A., & Velmajala, V. K. (2018). Contrasting Ideologies Between Generations in Sree Subramania Ayurvedic Nursing Home - A 400 Year Old Family Owned Organization. Emerald Emerging Market Case Studies, doi: https://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-06-2017-0144.
Rajeev, A., Sivakumar, S., & Narayanamurthy, G. (2017). Love Plastic: Ashiyana Pipe’s Journey to Redefine the Positioning of Plastic. Emerald Emerging Market Case Studies, 7(4), doi:https://doi.org/10.1108/EEMCS-06-2016-0142.
Moser, R., Raju, A., & Narayanamurthy, G. (2017). When Western Entrepreneurs Meet Rural India: Preparing the Set-up of a Water Shop in Udaipur. Emerald Emerging Markets Case Studies, 7(3), doi: https://doi.org/10.1108/EEMCS-06-2016-0132.
Lyngdoh, T., Narayanamurthy, G., & Guda, S. (2017). Mawlyngot’s Tea Growers Cooperative.Ivey Publishing. Product No.: W17180-PDF-ENG.
Moser, R., & Narayanamurthy, G. (2016). Entering the Middle East Luxury Retail Sector. Emerald Emerging Markets Case Studies, 6(3), doi: http://dx.doi.org/10.1108/EEMCS-05-2014-014613.
Pereira, V., & Narayanamurthy, G. (2016). Indian Railways - World’s Largest CommercialEmployer’s Social Capital Inventory. Emerald Emerging Market Case Studies, 6(3), doi: http://dx.doi.org/10.1108/EEMCS-05-2015-0072.
Narayanamurthy, G., & Pereira, V. (2016). Indian railways – Rail ways for Indians. Accepted for publication in Emerald Emerging Market Case Studies, 6(1). doi: http://dx.doi.org/10.1108/EEMCS-07-2015-0154.
Moser, R., & Narayanamurthy, G. (2015). Leadership in Unfamiliar Environments: Airbus’ Establishment of an Engineering Center in India. University of St Gallen (2015) Case Study Series, Case Reference no. 315-322-1 and Teaching note Reference no. 315-322-8 (Available in ECCHCase Centre).
Narayanamurthy, G., Hota, P. K., Pati, S. P., & Dhal, M. (2015). Maruti Manesar Lockout: TheFlip Side of People Management. Emerald Emerging Markets Case Studies, 5(2), doi: 10.1108/EEMCS-06-2013-0088 (to be included in the book on Industrial Relations published by OXFORD).
Moser, R., Narayanamurthy, G., & Callarman, T. (2014). The Successful Market Entry of Belcolor Ltd Flooring into China. University of St Gallen (2014) Case Study Series, Case Reference no. 314-330-1 and Teaching note Reference no. 314-330-8 (Available in ECCH Case Centre).
Moser, R., & Narayanamurthy, G. (2014). Switzerland Global Enterprise: Developing Market Entry Strategies for the Indian Luxury & Lifestyle Retail Sector. University of St Gallen (2014) Case Study Series, Case Reference no. 314-364-1 and Teaching note Reference no. 314-364-8 (Available in ECCH Case Centre).
Tyagi, S., Singh, S., Moser, R., & Narayanamurthy, G. (2014). CROSSROADS Inc. (Part A): Entering the Indian Retail Market. University of St Gallen (2014) Case Study Series, Case Reference no. 314-171-1 and Teaching note Reference no. 314-171-8 (Available in ECCH Case Centre).
Tyagi, S., Singh, S., Moser, R., & Narayanamurthy, G. (2014). CROSSROADS Inc. (Part B): In Need of a Strong Supply Chain in India. University of St Gallen (2014) Case Study Series, Case Reference no. 614-021-1 and Teaching note Reference no. 614-021-8 (Available in ECCH Case Centre).
Narayanamurthy, G., & Moser, R. (2014). Providing access to water in remote areas: Trunz water systems in India. University of St Gallen (2014) Case Study Series, Case Reference no. 314-090-1 and Teaching note Reference no. 314-090-8 (Available in ECCH Case Centre). This case has also been published in the 4th edition of the textbook titled “Strategic Management & Business Policy” (ISBN: 0070263620).
Narayanamurthy, G., & Anand, G. (2013). Launch of Roulette – A premium brandy in India by JDPL. Emerald Emerging Markets Case Studies, 3(6), doi: 10.1108/EEMCS-06-2013-0088

Funding

Funded Ph.D. studentship (2024 – Present)
Awarding Agency: EPSRC Prosperity Partnership

Project Title: Decarbonising global supply chains: tools for trade-off decision-making
Natural Environment Research Council (NERC, GBP 975,000) (2020-2023)
Awarding Agency: Enabling Research in Smart Sustainable Plastic Packaging Call by UK Research & Innovation (UKRI)

Project Title: Post-Consumer Resin – Understanding the quality-performance linkage for packaging

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Contact

Education

Fellow of Higher Education Academy (FHEA) (2018-2020) Postgraduate Certificate in Academic Practice (PGCAP), University of Liverpool, UK

Ph.D. (2012-2018) Area of Quantitative Methods & Operations Management, Fellow Program in Management, Indian Institute of Management Kozhikode (IIMK), India

Bachelors of Engineering (2008 - 2012) Sri Sivasubramaniya Nadar (SSN) College of Engineering (affiliated to Anna University), Chennai, India.

Publications:

Patil, H., Niranjan, S., Narayanamurthy, G., & Narayanan, A. (2023). Investigating contingent adoption of additive manufacturing in supply chains. International Journal of Operations & Production Management, 43(3), 489-519.
Chaudhuri, A., Naseraldin, H., & Narayanamurthy, G. (2023). Healthcare 3D printing service innovation: Resources and capabilities for value Co-creation. Technovation, 121, 102596.
Ghosh, V., Sengupta, T., Narayanamurthy, G., & Ishizaka, A. (2023). Examining collective creative self-efficacy as a competency indicator of group talent management: a study of SMEs in an emerging economy. The International Journal of Human Resource Management, 34(6), 1182-1212.
Devarajan, J. P., Sreedharan, V. R., & Narayanamurthy, G. (2023). Decision Making in HealthCare Diagnosis: Evidence From Parkinson's Disease Via Hybrid Machine Learning. IEEETransactions on Engineering Management, 70(8), 2719-2731. AJG – 35.
Kondraganti, A., Narayanamurthy, G., & Sharifi, H. (2023). A systematic literature review on the use of big data analytics in humanitarian and disaster operations. Annals of Operations Research.
Srivastava, A., Kumar, R. R., Chakraborty, A., Mateen, A., & Narayanamurthy, G. (2022).Design and Selection of Government Policies for Electric Vehicles Adoption: A global perspective. Transportation Research Part E.
Gopinath, K., & Narayanamurthy, G. (2022). Early bird catches the worm! Meta-analysis of autonomous vehicles adoption – Moderating role of automation level, ownership and culture. International Journal of Information Management.
Rengarajan, S., Narayanamurthy, G., Moser, R., & Pereira, V. (2022). Data Strategies for Global Value Chains: Hybridization of Small and Big Data in the Aftermath of COVID-19. Journal of Business Research.
Nagendra, N.P., Narayanamurthy, G., Moser, R., Hartmann, E., & Sengupta, T. (2022).Technology Assessment Using Satellite Big Data Analytics for India’s Agri Insurance Sector. IEEE Transactions on Engineering Management.
Gopinath, K., Selvam, G., & Narayanamurthy, G. (2022). Determinants of the adoption of wearable devices for health and fitness: A meta analytical study. Communications of the Association for Information Systems.
Sengupta, T., Narayanamurthy, G., Moser, R., Pereira, V., & Bhattacharjee, D. (2021). DisruptiveTechnologies for Achieving Supply Chain Resilience in COVID-19 Era: An Implementation Case Study of Satellite Imagery and Blockchain Technologies in Fish Supply Chain. Information Systems Frontiers.
Chaudhuri, A., Praetorius, T., Narayanamurthy, G., Hasle, P., & Pereira, V. (2021). Finding your feet in constrained markets: How bottom of pyramid social enterprises adjust to scale-up technology-enabled healthcare delivery. Technological Forecasting and Social Change, 173.
Schaefers, T., Narayanamurthy, G., Moser, R., & Leban, M. (2021). The sharing economy at the base of the economic pyramid: How access-based services can help overcome ownership risks. Psychology & Marketing.? Received the highly commended winner of the 2015 Emerald/IAM India Research Fund Award.
Tonetto, L. M., Saurin, T. A., Fogliatto, F. S., Tortorella, G. L., Narayanamurthy, G., da Rosa, V. M., & Tengkawan, J. (2021). Information and communication technologies in emergency care services for patients with COVID-19: a multi-national study. International Journal of Production Research.
Santiago Vassolo, R., Francisco Mac Cawley, A., Luz Tortorella, G., Fogliatto, F. S., Tlapa, D., &Narayanamurthy, G. (2021). Hospital Investment Decisions in Healthcare 4.0 Technologies: Scoping Review and Framework for Exploring Challenges, Trends, and Research Directions. Journal of Medical Internet Research, 23(8).
Tortorella, G. L., Narayanamurthy, G., Sunder M, V., & Cauchick-Miguel, P. A. (2021).Operations Management teaching practices and information technologies adoption in emerging conomies during COVID-19 outbreak. Technological Forecasting and Social Change, 171,120996.
Sengupta, T., Narayanamurthy, G., Hota, P. K., Sarker, T., & Dey, S. (2021). Conditional acceptance of digitized business model innovation at the BoP: A stakeholder analysis of eKutir in India. Technological Forecasting and Social Change, 170, 120857.
Thirupathi, K., Roy, S.N., Narayanamurthy, G., Palaniappan, P.L.K., & Subramanian, N. (2021). Impact of High-Performance Work Practices on Efficiency and Effectiveness of Multispecialty Healthcare Service Delivery in an Emerging Economy–Role of Relational Coordination. IEEE Transactions on Engineering Management Journal.
Moser, R., Rengarajan, S., & Narayanamurthy, G. (2021). Decision Intelligence: Creating a Fit between Intelligence Requirements and Intelligence Processing Capacities. IIM Kozhikode Society and Management Review.
Pereira, V., Narayanamurthy, G., Ishizaka, A., & Yassine, N. (2021). Editorial- Decision Making in Logistics Management in the Era of Disruptive Technologies. International Journal of Logistics Management, 32(2), 305-319.
Tortorella, G. L., Narayanamurthy, G., & Staines, J. (2021). COVID-19 Implications on the Relationship between Organizational Learning and Performance. Knowledge Management Research & Practice.
Rengarajan, S., Moser, R., Tillessen, L., Narayanamurthy, G., & Jayanth, R. S. S. (2021). Decision Model Innovation for Competitive Productivity in Airport/Airline Industry. International Journal of Contemporary Hospitality Management.
Narayanamurthy, G., & Tortorella, G. L. (2021). Impact of COVID-19 Outbreak on Employee Performance – Moderating Role of Industry 4.0 Base Technologies. International Journal of Production Economics.
Rengarajan, S., Moser, R., & Narayanamurthy, G. (2021). Strategy Tools in Dynamic Environments – An Expert-Panel Study. Technological Forecasting and Social Change. Accepted for publication in Dec 2020.
Tortorella, G. L., Fogliatto, F., Espôsto, K. F., Cawley, A. M., Vassolo, R., Tlapa, D., &Narayanamurthy, G. (2020). Healthcare costs’ reduction through the integration of Healthcare4.0 technologies in developing economies. Total Quality Management & Business Excellence. Accepted for publication in December 2020.
Tortorella, G. L., Narayanamurthy, G., Godinho Filho, M., Portioli Staudacher, A., & Mac Cawley, A. F. (2020). Pandemic's effect on the relationship between lean implementation and service performance. Journal of Service Theory and Practice. Accepted for publication in November 2020.
Srivastava, M., Narayanamurthy, G., Moser, R., Pereira, V., & Paille, P. (2020). Supplier’s response to institutional pressure in uncertain environment: Implications for cleaner production. Journal of Cleaner Production. Accepted for publication in November 2020.
Nagendra, N.P., Narayanamurthy, G., & Moser, R. (2020). Satellite Big Data Analytics for Ethical Decision Making in Farmer’s Insurance Claim Settlement – Minimization of Type-1 & Type-II errors. Annals of Operations Research. Accepted for publication in September 2020.
Tortorella, G. L., Fogliatto, F., Espôsto, K. F., Cawley, A. M., Vassolo, R., Tlapa, D., & Narayanamurthy, G. (2020). Measuring the effect of Healthcare 4.0 implementation on hospitals’ performance. Production Planning and Control: The Management of Operations. Accepted for publication in September 2020.
Tortorella, G. L., Narayanamurthy, G., & Thurer, M. (2020). Identifying pathways to a high performing Lean Automation implementation: an empirical study. International Journal of Production Economics. Accepted for publication in August 2020.
John, L., Gurumurthy, A., Mateen, A., & Narayanamurthy, G. (2020). Improving the acceptance of digitized business model innovation at the BoP: A stakeholder analysis of eKutir in India. Technological Forecasting and Social Change, 170, 120857.18.
Thirupathi, K., Roy, S.N., Narayanamurthy, G., Palaniappan, P.L.K., & Subramanian, N. (2021). Impact of High-Performance Work Practices on Efficiency and Effectiveness of Multispecialty Healthcare Service Delivery in an Emerging Economy–Role of Relational Coordination. IEEE Transactions on Engineering Management Journal.
Tortorella, G. L., Fogliatto, F., Espôsto, K. F., Cawley, A. M., Vassolo, R., Tlapa, D., & Narayanamurthy, G. (2020). Effects of contingencies on Healthcare 4.0 technologies adoption and barriers in emerging economies. Technological Forecasting and Social Change. Accepted for publication in Mar 2020.
Nagendra, N.P., Narayanamurthy, G., & Moser, R. (2020). Management of Humanitarian Relief Operations using Satellite Big Data Analytics: The Case of Kerala Floods. Annals of Operations Research. Accepted for publication in Mar 2020.
Luz, G., Tortorella, G. L., Narayanamurthy, G., Gaiardelli, P., & Sawhney, R. (2020). A systematic literature review on the stochastic analysis of value streams. Accepted for publication in Production Planning and Control: The Management of Operations. Accepted for publication in Jan 2020.
Nagendra, N.P., Narayanamurthy, G., Moser, R., & Singh, A. (2020). Open Innovation Using Satellite Imagery for Initial Site Assessment of Solar Photovoltaic Projects. IEEE Transactions on Engineering Management, 69(2), 338-350. DOI:10.1109/TEM.2019.2955315.
Narayanamurthy, G., Sengupta, T., Pati, R. K., Gupta, V., Anand, G., & Mani, V. (2019).Assessment of Systemic Greenness: A Case Study of Tyre Manufacturing Unit. Accepted for publication in Production Planning and Control: The Management of Operations.
Sengupta, T., Narayanamurthy, G., Moser, R., & Hota, P. (2019). Sharing app for farmmechanization: Gold Farm’s digitized access based solution for financially constrained farmers. Computers in Industry, 109, 195-203.
Hota, P.K., Subramanian, B., & Narayanamurthy, G. (2019). Mapping the Intellectual Structure of Social Entrepreneurship Research: A Citation/Co-citation Analysis. Journal of Business Ethics,1-26. DOI - https://doi.org/10.1007/s10551-019-04129-4.
Wiprächtiger, D., Narayanamurthy, G., Moser, R., & Sengupta, T. (2019). Access-Based Business Model Innovation in Frontier Markets: Case Study of Shared Mobility in Timor-Leste. Technological Forecasting and Social Change, 143, 224-238.
Moser, R., Narayanamurthy, G., Kusaba, K., & Kaiser, G. (2018). Performance of low-cost country sourcing projects – Conceptual model & empirical analysis. International Journal of Production Economics, 204, 30-43.
Schaefers, T., Moser, R., & Narayanamurthy, G. (2018). Access-Based Services for the Base of the Pyramid. Journal of Service Research, 21(4), 421-437.
Narayanamurthy, G., Anand, G., Subramanian, N., & Moser, R. (2018). Assessing the readiness to implement lean in healthcare institutions – A case study. International Journal of Production Economics, 197, 123-142.
Narayanamurthy, G., Anand, G., & Lankayil, A. A. (2018). Experience of Implementing Lean Thinking in an Indian Healthcare Institution. International Journal of Lean Six Sigma. DOI -https://doi.org/10.1108/IJLSS-10-2016-0062.
Narayanamurthy, G., Anand, G., & Moser, R. (2018). “8A” Framework for Value Stream Selection – An Empirical Case Study. Journal of Organizational Change Management, 31(5), 1001-1026.
Narayanamurthy, G., Shyam Prasath, B., & Anand, G. (2018). Implementing Lean Thinking in Software Development – A Case Study from India. International Journal of Services Technology and Management, 25(1), 68-91.
Gupta, V., Narayanamurthy, G., & Acharya, P. (2018). Can lean lead to green? Assessment of radial tyre manufacturing processes using system dynamics modelling. Computers & Operations Research, 89, 284-306.
Narayanamurthy, G., & Anand, G. (2018). Is the hospital lean? A mathematical model for assessing the implementation of lean thinking in healthcare institutions. Operations Research for Health Care, 18, 84-98.
Hess, D., Moser, R., & Narayanamurthy, G. (2017). Decision Making Framework for Investing in Emerging Markets: A Demonstration on the Cocoa Industry in Ivory Coast. World Journal of Science, Technology and Sustainable Development, 14(4), 290-309.
Narayanamurthy, G., Moser, R., Suter, Y., & Gangadharan, S. (2017). Indian Healthcare Value Chain – Status Quo Not A Sustainable Solution. Journal of Asia Business Studies, 11(4), 481-506.
Narayanamurthy, G., Anand, G., & Chockalingam, R. (2017). Applying lean thinking in an educational institute–an action research. International Journal of Productivity and Performance Management, 66(5), 598-629.
Narayanamurthy, G., & Anand, G. (2017). Revisiting the critical failure factors of ERP to explore their relationships – an ISM based approach. International Journal of Manufacturing Technology and Management, 31(6), 554-580.
Narayanamurthy, G., & Anand, G. (2016). Systemic Leanness – An Index for Facilitating Continuous Improvement of Lean Implementation. Journal of Manufacturing Technology Management, 27(8), 1014-1053.
Narayanamurthy, G., & Anand, G. (2016). Leanness Assessment: A Literature Review. International Journal of Operations and Production Management. 36 (10), 1115-1160.
Elshorbagy,S., Garg, L., Gupta, V., Narayanamurthy, G., & Oraini, Y. (2015). The Impact of Information Systems on Management Performance in the Pharmaceutical Industry. Journal of Cases on Information Technology, 17(3), 56-73.
John, L., & Narayanamurthy, G. (2015). Converging Sustainability Definitions: Industry Independent Dimensions. World Journal of Science, Technology and Sustainable Development, 12(3), 206-232.
Narayanamurthy, G., & Anand, G. (2015). A Case Study on Downstream Supply Chain of an Indian Alcoholic Beverage Manufacturer – Some Insights for the Global Business. Journal of Indian Business Research, 7(2), 161-195.
Anand, G., Chandrasekhar, A., & Narayanamurthy, G. (2013). Business process re-engineering through lean thinking – A case study. Journal of Enterprise Transformation, 4(2), 123-150.

Teaching Cases

Varghese, A.M., Jacob, R.T., & Narayanamurthy, G. (2024). Shoppre’s dilemma with marketplace launch – Do it sooner, delay for later or dismiss forever?. Emerald Emerging Markets Case Studies, 14(1), doi: https://doi.org/10.1108/EEMCS-05-2023-01582.
Mathur, D., Narayanamurthy, G. & Sengupta, T. (2022). Polymatic plastics & packaging – market deepening versus geography expansion. Emerald Emerging Markets Case Studies, 12(2), doi: https://doi.org/10.1108/EEMCS-02-2021-00433.
Singh, A.P., Narayanamurthy, G., & Bhutiani, D. (2021). Yahoo! Egregious Driving on the Information Superhighway. The Case Journal. Accepted for publication on 20 July 2021.
Mahajan, A., & Narayanamurthy, G. (2021). Balgran: Solving Issues of an NGO in Jammu &Kashmir. Emerald Emerging Market Case Studies.
Kaur, H., & Narayanamurthy, G. (2020). Sasta Bhojan Sewa: The Pricing Dilemma. Emerald Emerging Market Case Studies.
Jayanth, R. S. S., Ganeshan, B., & Narayanamurthy, G. (2019). Jallikattu – Beyond a Heroism Sport for SKCRF. Emerald Emerging Market Case Studies, doi: https://doi.org/10.1108/EEMCS-05-2019-0125.
Shrivastav, A., Narayanamurthy, G., Jayanth, R. S. S., Rajagopal, R. & Ranganathan, K. (2019).DATRI: Solving Donor’s Dilemma for Saving Lives. Ivey Publishing, doi : https://www.iveycases.com/ProductView.aspx?id=98955.
Jayanth, R. S. S., Narayanamurthy, G., Shrivastav, A., & Velmajala, V. K. (2018). Contrasting Ideologies Between Generations in Sree Subramania Ayurvedic Nursing Home - A 400 Year Old Family Owned Organization. Emerald Emerging Market Case Studies, doi: https://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-06-2017-0144.
Rajeev, A., Sivakumar, S., & Narayanamurthy, G. (2017). Love Plastic: Ashiyana Pipe’s Journey to Redefine the Positioning of Plastic. Emerald Emerging Market Case Studies, 7(4), doi:https://doi.org/10.1108/EEMCS-06-2016-0142.
Moser, R., Raju, A., & Narayanamurthy, G. (2017). When Western Entrepreneurs Meet Rural India: Preparing the Set-up of a Water Shop in Udaipur. Emerald Emerging Markets Case Studies, 7(3), doi: https://doi.org/10.1108/EEMCS-06-2016-0132.
Lyngdoh, T., Narayanamurthy, G., & Guda, S. (2017). Mawlyngot’s Tea Growers Cooperative.Ivey Publishing. Product No.: W17180-PDF-ENG.
Moser, R., & Narayanamurthy, G. (2016). Entering the Middle East Luxury Retail Sector. Emerald Emerging Markets Case Studies, 6(3), doi: http://dx.doi.org/10.1108/EEMCS-05-2014-014613.
Pereira, V., & Narayanamurthy, G. (2016). Indian Railways - World’s Largest CommercialEmployer’s Social Capital Inventory. Emerald Emerging Market Case Studies, 6(3), doi: http://dx.doi.org/10.1108/EEMCS-05-2015-0072.
Narayanamurthy, G., & Pereira, V. (2016). Indian railways – Rail ways for Indians. Accepted for publication in Emerald Emerging Market Case Studies, 6(1). doi: http://dx.doi.org/10.1108/EEMCS-07-2015-0154.
Moser, R., & Narayanamurthy, G. (2015). Leadership in Unfamiliar Environments: Airbus’ Establishment of an Engineering Center in India. University of St Gallen (2015) Case Study Series, Case Reference no. 315-322-1 and Teaching note Reference no. 315-322-8 (Available in ECCHCase Centre).
Narayanamurthy, G., Hota, P. K., Pati, S. P., & Dhal, M. (2015). Maruti Manesar Lockout: TheFlip Side of People Management. Emerald Emerging Markets Case Studies, 5(2), doi: 10.1108/EEMCS-06-2013-0088 (to be included in the book on Industrial Relations published by OXFORD).
Moser, R., Narayanamurthy, G., & Callarman, T. (2014). The Successful Market Entry of Belcolor Ltd Flooring into China. University of St Gallen (2014) Case Study Series, Case Reference no. 314-330-1 and Teaching note Reference no. 314-330-8 (Available in ECCH Case Centre).
Moser, R., & Narayanamurthy, G. (2014). Switzerland Global Enterprise: Developing Market Entry Strategies for the Indian Luxury & Lifestyle Retail Sector. University of St Gallen (2014) Case Study Series, Case Reference no. 314-364-1 and Teaching note Reference no. 314-364-8 (Available in ECCH Case Centre).
Tyagi, S., Singh, S., Moser, R., & Narayanamurthy, G. (2014). CROSSROADS Inc. (Part A): Entering the Indian Retail Market. University of St Gallen (2014) Case Study Series, Case Reference no. 314-171-1 and Teaching note Reference no. 314-171-8 (Available in ECCH Case Centre).
Tyagi, S., Singh, S., Moser, R., & Narayanamurthy, G. (2014). CROSSROADS Inc. (Part B): In Need of a Strong Supply Chain in India. University of St Gallen (2014) Case Study Series, Case Reference no. 614-021-1 and Teaching note Reference no. 614-021-8 (Available in ECCH Case Centre).
Narayanamurthy, G., & Moser, R. (2014). Providing access to water in remote areas: Trunz water systems in India. University of St Gallen (2014) Case Study Series, Case Reference no. 314-090-1 and Teaching note Reference no. 314-090-8 (Available in ECCH Case Centre). This case has also been published in the 4th edition of the textbook titled “Strategic Management & Business Policy” (ISBN: 0070263620).
Narayanamurthy, G., & Anand, G. (2013). Launch of Roulette – A premium brandy in India by JDPL. Emerald Emerging Markets Case Studies, 3(6), doi: 10.1108/EEMCS-06-2013-0088

Funding

Funded Ph.D. studentship (2024 – Present)
Awarding Agency: EPSRC Prosperity Partnership

Project Title: Decarbonising global supply chains: tools for trade-off decision-making
Natural Environment Research Council (NERC, GBP 975,000) (2020-2023)
Awarding Agency: Enabling Research in Smart Sustainable Plastic Packaging Call by UK Research & Innovation (UKRI)

Project Title: Post-Consumer Resin – Understanding the quality-performance linkage for packaging

Gopalakrishnan Narayanamurthy

Gopalakrishnan Narayanamurthy

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