stdClass Object
(
    [id] => 82
    [name] => Mansi
    [title] => Dr.
    [department] => Assistant Professor
    [department_new] => 
    [image] => mansi-khetarpal-profile_9437.jpg
    [is_active] => 1
    [display_order] => 79
    [is_deleted] => 0
    [created_on] => 2024-04-10 06:22:48
    [last_name] => Khetarpal
    [email] => mansi.khetarpal@thapar.edu
    [phone_no] => 
    [specializations_id] => 6
    [description] => 

	Publications

	

		Khetarpal, M., & Singh, S. (2023). “Limited Time Offer”: Impact of Time Scarcity Messages on Consumer’s Impulse Purchase. Journal of Promotion Management, 1-20. (ABDC- B).
	

		Khetarpal, M., & Singh, S. (2020). Relative influence of media and eWOM on purchase intention of green products. International Journal of Business and Globalisation, 26 (4), 407-416. (Scopus).
	

		Samala, N., Singh, S., Nukhu, R., & Khetarpal, M. (2019). Investigating the role of participation and customer-engagement with tourism brands (CETB) on social media. Academy of Marketing Studies Journal, 23(1), 1-16. (ABDC- B)


	Book Chapter

	

		Kumar, A., Srinivas Kumar D. V., Khetarpal, M., & Megha R. U. “Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse”.Palgrave Macmillan (Book Chapter)


	Conference Presentations

	

		Kumar, A., Srinivas Kumar D. V., Khetarpal, M., & Megha R. U. “Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse”. The 10th International Communication Management Conference (ICMC 2024), MICA, Ahmedabad, India. (January 18-20, 2024)
	

		Khetarpal, M., & Singh, S., “Scarcity Promotions and Consumer Responses: Examining the Impact of Online Time Scarcity Appeals on Impulse Buying”. International Marketing Conference, IIM Visakhapatnam, India. (May 5- May 6, 2023)
	

		Khetarpal, M., & Singh, S., “The relative influence of Media and eWOM on purchase intention of green products”. International Conference on Sustainable Development & Social Innovation in Business. Chandigarh University, Chandigarh, India. (February 25 – February 26, 2019)

    [short_description] => 
    [is_director] => 0
    [is_faculty] => 1
    [faculty_type] => 1
    [banner_image] => mansi-khetarpal-banner_42012.jpg
    [social_links] => 
)