stdClass Object
(
    [id] => 84
    [name] => Balaji
    [title] => Dr.
    [department] => Assistant Professor, Marketing & Information systems
    [department_new] => 
    [image] => no-image_16528.jpg
    [is_active] => 1
    [display_order] => 81
    [is_deleted] => 0
    [created_on] => 2024-06-07 11:05:47
    [last_name] => Ganeshan
    [email] => 
    [phone_no] => 
    [specializations_id] => 
    [description] => 

	

		With an FPM from IIM Kozhikode, Dr. Balaji brings in a wealth of experience working with organizations including Knowledge Business School/Anna University (Chennai), where he taught Marketing Management, Advertisement and sales promotion and Business communication; and with Ecologin Rural and Tribal Products and Services Private Limited., wherein he played a pivotal role in operations.
	

		His Teaching Interests includes Marketing Management, Consumer Behavior, and Advertisement and Sales promotion, Consumerism and sustainability management, Sustainability/Environmental management, and Sustainability metrics.
	

		Dr. Balaji’s research is centered on Sustainable consumption, food consumption, goal directed consumption, Environmental management and Social & environmental policy issues.


	

		Publications:
	

	

		

			Balaji, G., and Sharma, G. (2022). Forest cover in India: A victim of technicalities. Ecological Economics, Volume: 193 (107306). (Scopus indexed and category in ABDC 2022 Rank list; published: 15th December 2021). https://doi.org/10.1016/j.ecolecon.2021.107306
	


	

		Case publications:
	

	

		

			Jayanth, Balaji and Gopalakrishnan Narayanamurthy (2019). Jallikattu – beyond a heroism sport for SKCRF; Emerald Emerging Markets Case Studies, Volume: 9 No. 3 Page 1-25. (Scopus indexed; Publication date: 29 November 2019) https://doi.org/10.1108/EEMCS-05-2019-0125
	


	

		Conferences Proceedings:
	

	

		

			Balaji, G., & Unnithan, A. B. (2020). Overcoming the Perceived Performance Inferiority of Sustainable Product: An Abstract. In Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress, Vancouver, Canada (WMC) 22 (pp. 625-626). Springer International Publishing. https://doi.org/10.1007/978-3-030-42545-6_217
		

			Balaji, G., & Unnithan, A. B. (2020). Pleasure versus Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance: An Abstract. In Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference, Edinburgh, Scotland (pp. 235-236). Springer International Publishing. https://doi.org/10.1007/978-3-030-39165-2_97
		

			Balaji, G., & Unnithan, A.B. (2019). Sustainable Consumption: Individual Consumer Concerns, Behaviour, and Practices (Literature Review). First Pan IIT International Management Conference – 2018, IIT Roorkee. Published on: 7 Dec 2020. https://doi.org/10.2139/ssrn.3742913
	


	 
    [short_description] => 
    [is_director] => 0
    [is_faculty] => 1
    [faculty_type] => 1
    [banner_image] => no-image_54884.jpg
    [social_links] => 
)