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(
    [id] => 79
    [name] => Saurabh
    [title] => Mr.
    [department] => Assistant Professor
    [department_new] => 
    [image] => Saurabh-Mittal-profile-image_65772.jpg
    [is_active] => 1
    [display_order] => 77
    [is_deleted] => 0
    [created_on] => 2024-01-12 13:19:34
    [last_name] => Mittal
    [email] => saurabh.mittal@thapar.edu
    [phone_no] => 
    [specializations_id] => 
    [description] => 

	I am currently an Assistant Professor in the Marketing Management Area at the LM Thapar School of Management. I am pursuing my doctoral thesis on customer mindfulness and its applicability in the services industry from the IIM Lucknow. I have worked for nearly ten years in different capacities and with companies such as Infosys, ICICI Bank, and State Bank of India. I have also worked with an MSME unit. Working in these different organizations has equipped me with diverse industrial experience. My current research interests lie in the area of consumer behavior with a focus on customer mindfulness, sustainability, and consumer well being. I am also keen on working on interdisciplinary research areas.

	I believe student managers should strive to understand the basic concepts that will help them address the problems they may encounter as professionals. Further, they should develop the art of thinking beyond the obvious. Also, given an opportunity, they may look forward to giving it back to society and developing solutions that benefit society.

	Publications:

	

		Mittal, S., & Maity, M. (2022). Is relationship marketing investments–customer gratitude– customer loyalty linkage influenced by contextual and individual moderators? An emerging economy perspective. Journal of Indian Business Research, 14(4), 492–519. https://doi.org/10.1108/JIBR-11-2021-0375 [ABS - 1, ABDC - C]
	

		Vihari, N. S., Sinha, N. K., Tyagi, A., & Mittal, S. (2022). Effect of mindfulness on online impulse buying: Moderated mediation model of problematic internet use and emotional intelligence. Frontiers in Psychology, 13, 1012331. https://doi.org/10.3389/fpsyg.2022.1012331
	

		[SJR: H-Index-133, Q1; Impact Factor – 3.8; CiteScore – 4.5]

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    [is_director] => 0
    [is_faculty] => 1
    [faculty_type] => 1
    [banner_image] => Saurabh-Mittal-banner_46177.jpg
    [social_links] => 
)