Assistant Professor
Assistant Professor
saurabh.mittal@thapar.edu
PhD (Management) IIM Lucknow - 2024
PGDM (Marketing & Operations) IMT Nagpur, 2010
B.Sc. (Engg.) Mechanical, Faculty of Engineering, Dayalbagh Educational Institute (Agra), 2005
I am an Assistant Professor in the Marketing Management Area at the LM Thapar School of Management. I have received my doctoral degree from the Indian Institute of Management (IIM) Lucknow with a thesis on customer mindfulness and its applicability in the services industry. I have worked for nearly ten years in different capacities and with companies such as Infosys, ICICI Bank, State Bank of India, and an MSME manufacturing unit dealing in chemicals. Working in these different organizations has equipped me with rich and diverse industrial experience.
I have taught courses like B2B marketing. Sales and Distribution Management, Consumer Behavior, and International Marketing to MBA and BE-MBA students.
My current research interests lie in the area of consumer behavior with a focus on customer mindfulness, sustainability, and consumer well-being. I am equally keen on working on interdisciplinary research areas.
I believe that student managers should strive to understand the basic concepts that will help them address the problems they may encounter as professionals. Further, they should develop the art of thinking beyond the obvious. Also, given an opportunity, they should look forward to giving it back to society and developing solutions that benefit society.