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(
    [id] => 78
    [name] => Sonia
    [title] => Dr.
    [department] => Assistant Professor
    [department_new] => 
    [image] => Sonia-Arora-profile-image_56049.jpg
    [is_active] => 1
    [display_order] => 76
    [is_deleted] => 0
    [created_on] => 2024-01-12 13:16:37
    [last_name] => Arora
    [email] => sonia.arora@thapar.edu
    [phone_no] => 
    [specializations_id] => 
    [description] => 

	Research Publications:

	

		Sonia Arora & Anupam Bawa (2022), Response to Personalized Marketing Communication: An Empirical Investigation Comparing Users and Non Users of Surrogate Shoppers . Journal of Internet Commerce, 21(2), 246-269. https://doi.org/10.1080/15332861.2021.1947741 Indexed in: Scopus , Web of Science, ABDC (B) Category, SCI, UGC listed & Peer Reviewed.
	

		Sonia Arora (2019).Price Information in Advertisements and Perceived Value of Products. The IUP Journal of Marketing Management, 18(4), 51-67. Indexed in: UGC listed & Peer Reviewed


	Conference Presentations:

	

		Presented a paper titled "Validation of brief ‘Need for Cognition’ scale in Consumer Decision Making" in the 11th edition of Conference on Excellence in Research and Education (CERE), held during 18–20th June 2021 organized by the Indian Institute of Management Indore, held in online mode.
	

		Presented a paper titled "Surrogate Shoppers Research: A Review of Methodology" at the 2019 IIM Indore- NASMEI Summer Marketing - IS Conference held on July 26 -28, 2019 at the Indian Institute of Management, Indore.
	

		Participated and presented a paper titled "Sensory marketing and customer satisfaction: Evidence from Restaurant industry" in the International Conference on "Volatile Consumer Behaviour and Marketing held on April 19, 2019 at the Mittal School of Business, Lovely Professional University, Punjab.
	

		Attended and presented a paper titled "Price Information in Advertisements and Perceived value of Products" at the One Day International Conference on "Global Issues in Management" organized by University Business School, Panjab University Chandigarh in collaboration with Nottingham Trent University, United Kingdom and Western Sydney University, Australia, on 26th February, 2019 at Hotel Shivalik View, Chandigarh.
	

		Participated and presented a paper titled "Breathing Life into Teaching" in the National Seminar on "Innovative Teaching Pedagogies for Deep Learning", held on March 30, 2016 at University Business School, Panjab University, Chandigarh.


	Honors & Awards:

	

		Awarded with "Roll of Honour" for "Outstanding performance in University Examination for Standing 1st in College" for M.com 1st Year for Session 2015-16, Issued by Post Graduate Government Govt College for Girls, Sec-42, Chandigarh.
	

		Honored with Certificate for Standing 1st in PU M.com 1st Year Exam for Session 2015-16, Issued by Post Graduate Govt College for Girls, Sec-42, Chandigarh.
	

		Honored with Certificate of Merit for University Examination for session 2013-14, Issued by Post Graduate Govt College for Girls, Sec-42, Chandigarh.
	

		Awarded with "Roll of Honour" for 'Outstanding Performance in B.com 1st in University Examination' for session 2012-13, Issued by Post Graduate Govt College for Girls, Sec-42, Chandigarh.

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    [is_faculty] => 1
    [faculty_type] => 1
    [banner_image] => Sonia-Arora-banner_56695.jpg
    [social_links] => 
)