Karminder Ghuman

Associate Professor , Entrepreneurship and Sustainability, Marketing

Karminder Ghuman

Associate Professor , Entrepreneurship and Sustainability, Marketing




Ph.D. (Marketing) (2008), Himachal Pradesh University, Shimla, India

M.B.A. (Marketing) (1997), Himachal Pradesh University, Shimla, India

B.A. (Hons) (1994), Panjab University, Chandigarh, India

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I have been a teacher by choice for the last 25 years. Along with teaching I have also been a trainer and have conducted numerous training assignments with leading government and private sector organisations. During my professional career, I also had an opportunity to work with the Ministry of Tourism, State of Eritrea (North East Africa) as Trainer and Consultant.

While undertaking my professional journey as a teacher and administrator, I have accorded significant emphasis on building my competence in the domain of entrepreneurship at prestigious institutions namely: CIIE - Indian Institute of Management (Ahmedabad); Groningen University, and the University of Twente, The Netherlands. To augment my teaching abilities, I have attended competence building programmes namely: New Directions Programme by the Trinity College Dublin; Master Teacher Programme by ISB Hyderabad, Academic Leadership Programme by IIT Delhi, Research Methods by IIM (Kozhikode), etc.

I started my career in academics as a Lecturer at Regional Institute of Management & Administration, Chandigarh in 1998. Before joining Thapar, I was Professor and Campus Director at Satyug Darshan Technical Campus, Faridabad for one year and was Professor and Director at Chandigarh Group of Colleges, Gharuan, Mohali (now Chandigarh University) from Jan 2010 to June 2012. I was Deputy Director and Professor of Management at Gian Jyoti Institute of Management & Technology, Mohali, where I worked from Aug 1999 to Dec 2009.

I firmly believe that my objective as a faculty is to add significant value to the personal as well as professional lives of my students and transform them into scholarly practitioners. According to me the role of a teacher is that of a facilitator, who brings out the learning from within the student through interaction, activities, questioning, and discussions rather than just loading them with conceptual constructs. I encourage my students to read beyond the textbooks and engage with articles, YouTube videos, and journal articles to have holistic learning so that the teaching leads to transformative learning for the students. I operationalize my teaching philosophy in the classroom by integrating teaching, and research. I use a blend of teaching practices: lecture, discussions, problem-solving case studies, exercises and providing examples from the contemporary socio-economic scenario. I have recently started using journal articles and simulations for teaching in the classroom.

My teaching goal is that student should leave the class wiser than what he/she was before entering it. I want to ensure that education should contribute to the attainment of Desired Graduate Attributes. My ultimate test for my teaching effectiveness is when my alumni come back and share with me that what he/she learned in my class is helping him/her in the corporate world.

Based on my teaching-learning experiences, I published books titled "Rural Marketing" (2007) and "Management: Concept, Practice and Cases" (2010) with McGraw-Hill and my book on Effective Mentoring was published by Ane Books (2017). I have also edited three books on the theme of India


  • Kaushal, N. and Ghuman, K. (2022) Workplace ostracism: A systematic review, thematic analysis, and research agenda, International Journal of Business Innovation and Research, DOI: 10.1504/IJBIR.2022.10047475.
  • Bhatt, Y. and Ghuman, K. (2022). Corporate Environmental Responsiveness: A Bibliometric and Content Analysis, Management Review Quarterly. DOI: https://doi.org/10.1007/s11301-022-00275-8.
  • Bhatt, Y. and Ghuman, K. (2022). Managerial cognition and environmental behavioral intentions: A behavioral reasoning theory perspective. Corporate Social Responsibility and Environmental Management. https://doi.org/10.1002/csr.2271
  • Singh, M. and Ghuman, K. (2022). “Decentralized Municipal Solid Waste Management Case Study of a Fast-Developing Satellite Township”, AIMS Journal of Management, 7(2), 284-303.
  • Kaur, P., Dhir, A., Talwar, S. and Ghuman, K. (2021). "The value proposition of food delivery apps from the perspective of theory of consumption value", International Journal of Contemporary Hospitality Management, 33(4), 1129-1159.
  • Sharma, A. and Ghuman, K. (2021), "Planet Abled: can it sustain its first-mover advantage and scale-up?", Emerald Emerging Markets Case Studies, 11(2).
  • Bhatt, Y.; Ghuman, K.; and Dhir, A. (2020). Sustainable Manufacturing. Bibliometrics and Content Analysis, Journal of Cleaner Production, 260(1), 120988.
  • Ghuman, K.; Wride, M. A. and Franses, P. (2019) Practical Spirituality: The Art and Science of Conscious Living in A. K. Giri (ed.), Practical Spirituality and Human Development: Creative Experiments for Alternative Futures, Palgrave Macmillan, 39-57.
  • Wakkee, Ingrid; Sijde, Peter van der; Vaupell, Christiaan and Ghuman, Karminder (2018) The university's role in sustainable development: Activating entrepreneurial scholars as agents of change, Technological Forecasting & Social Change.
  • Singh, K.J. & Sharma, A. (2018) Instilling Social Entrepreneurial Mindset through Transformative Learning, International Journal of Innovative Business Strategies, 4(2), 213-218.
  • Ghuman, Karminder and Singh, Mohinder Pal (2018) Beyond Self to Society and Sustainability: Lesson in Practical Spirituality from Sikhism in A. K. Giri (ed.), Practical Spirituality and Human Development, Transformations in Religions and Societies, Palgrave Macmillan, 315-325.
  • Ghuman, K. & Merchant, H. (2018). Re-configuring the marketing mix to counter the counterfeits in the global arena. In Agarwal, J. & Wu, T. Emerging Issues in Global Marketing: A Shifting Paradigm 1st ed. Springer, 179-204.
  • Ghuman, K. (2018) Dualism in Indian Management: An Introduction, Indian Management: Perspectives and Models, published by Bloomsbury, New Delhi, 1-5.
  • Ghuman, K. and Srivastva, S. (2016). “Recharging: the Right Way??” A case study on e-payment giants: Freecharge & PayTM, IOSR Journal of Business and Management, AETM’ 16 (Special Issue), April 2016, 87-92.
  • Ghuman, K. (2016). Indianness and Indian Management: A Prognostic examination, Indian Management, Vol.1, Bloomsbury, 3-18.
  • Ghuman, K. (2016). Indian Management: “The Indian Way” Setting the Research Agenda, Indian Management, VSRD Academic Publishing, 2016, 1-5.
  • Ghuman, K. (2010). Management: Concept, Practice and Cases, McGraw-Hill
  • Ghuman, K. (2009). Rural Marketing of Select Fast Moving Consumer Goods in Punjab, Indian Journal of Marketing, 39 (5), 21-27.
  • Ghuman, K. (2007). Rural Marketing, McGraw-Hill
  • Ghuman, K. (2007). Business Management Myopia: Paradigm Shift in Management Studies & Its Application”, Indian Management, by AIMA, p. 69

Achievement, Awards and Recognitions:

  • PGP Chair, LM Thapar School of Management from May 2019 to June 2020.
  • Member Board of Studies (Business Administration), LM Thapar School of Management.
  • Former Member Board of Studies (Business Administration), Punjab Technical University.
  • PGP Chair, LM Thapar School of Management from May 2014 to February 2015.
  • Head, Venture Lab – Thapar, Thapar University, Patiala
  • Former Editor-in-Chief of refereed journal “CGC Management Review”
  • Resource person for Academic Staff College, HPU, Shimla
  • Former Member, CII’s Subcommittee on Technical Education
  • Invited as Expert by Technical Teachers’ Training Institute (Established by Ministry of Human Resource Development, Government of India).
  • Developed Diagnostic Study Report for establishing sanitary fittings cluster.
  • Best Teacher Award by Lions Club, Mohali on Teachers Day
  • Best Teacher Award by Rotary International, Mohali on Teachers Day
  • Invited as expert for panel discussion on: Zee Punjabi, Day & Night TV channels


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