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    [id] => 25
    [name] => Arunesh
    [title] => Dr.
    [department] => Associate Professor
    [department_new] => Associate Dean, Students Affiars & Sustainability
    [image] => 9_66403.jpg
    [is_active] => 1
    [display_order] => 25
    [is_deleted] => 0
    [created_on] => 2020-05-23 00:16:55
    [last_name] => Garg
    [email] => arunesh.garg@thapar.edu
    [phone_no] => +91 9814846766
    [specializations_id] => 
    [description] => 

	

		Arunesh Garg is an Associate Professor of Marketing at LMTSM. He has more than two decades of academic & corporate experience. He has been associated with organizations like L&T, PCS Industries and Trident before moving to academics. During his corporate stint, Arunesh has handled direct and channel sales in reputed organizations serving domestic and international customers. As an academician, he has been associated with ICFAI Business School and Punjab Technical University in the past.


	

		Arunesh has teaching interests in the domain of Marketing and presently handles courses like Marketing Management, Marketing Research, Consumer Behaviour, Services Marketing, etc. He has also handled courses like Quantitative Techniques, Business Research Methods & Operations Research in the past. He has multi-disciplinary research interests in the areas of sustainability, green marketing, marketing of services, branding, higher education and technology adoption. Arunesh has conducted several webinars, workshops and FDPs on SPSS, Research Methods, Data Analysis, Services Marketing, Selling Skills, etc.


	

		Publications
	

	

		

			Gupta, P.K., & Garg, A. (2022). Impact of CSR Expenditure Compliance on Firm Value using P/B-ROE Valuation Model and Instrumental Approach, Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, 17(2), 108-123.
		

			Garg, A., & Gupta, P.K. (2021). Does CSR Expenditure and Sustainability Reporting improve Firm Performance? Mandatory CSR Regimes in India, Indonesian Journal of Sustainability Reporting, 5(1).
		

			Garg, A., Gupta, P.K., & Bhullar, P.S. (2021). Is CSR Expenditure relevant to the Firms in India?, Organizations and Markets in Emerging Economies, 12(1), 178-197.
		

			Bhardwaj, A.K., Garg, L., Garg, A., & Gajpal, Y. (2021). E-Learning during COVID-19 Outbreak: Cloud Computing Adoption in Indian Public Universities, Computers, materials & Continua, 66 (3), 2471-2492.
		

			Bhardwaj, A.K., Garg, A., & Gajpal, Y. (2021). Determinants of Blockchain Technology Adoption in Supply Chains by Small and Medium Enterprises (SMEs) in India, Mathematical Problems in Engineering, 5537395.
		

			Garg, A., & Gupta, P.K. (2020). Mandatory CSR Expenditure and Firm Performance: Evidence from India, South Asian Journal of Business Studies, 9(2), 235-249.
		

			Bhardwaj, A.K., Garg, A., Ram, S., Gajpal, Y., & Zheng, C. (2020). Research Trends in Green Product for Environment: A Bibliometric Perspective, International Journal of Environmental Research & Public Health, 17 (22), 8469.
		

			Garg, R.., Sharma, N., & Garg, A. (2019). Study on Flow of Information across Public Healthcare Centres in Punjab region under HMIS: An Empirical Analysis, VRDS International Journal of Business and Management Research, 9(4), 39-43.
		

			Garg, R., Sharma, N., & Garg, A. (2018). Perception and Attitude of Healthcare Professionals in the Context of Effective Implementation of Health Management Information System (HMIS) in Indian Health Industry. Asian Journal of Research in Business Economics and Management, 8(6), 114-124.
		

			Garg, R., Sharma, N., & Garg, A. (2018). Evaluation of Health Management Information System (HMIS) Implementation in the context of Healthcare Professionals in Indian health Industry. Gian Jyoti e-journal, 8(1), 55-74.
		

			Garg, A. (2015). Green Marketing for Sustainable Development: An Industry Perspective, Sustainable Development, 23 (5), 301-316.
		

			Garg, R., Sharma, N., & Garg, A. (2016). Opportunities and Challenges of Health Management Information System in Punjab. International Journal of Engineering Science Invention Research & Development, 3(5), 281-88.
		

			Garg, A. (2013). Service Recovery Paradox in Indian Banking Industry- An Empirical Investigation. The South East Asian Journal of Management, 7(2), 23-38.
		

			Garg, A. (2013). Satisfaction and Problems of Health Insurance Policyholders in India. International Journal of Banking, Risk and Insurance, 1(2), 43-54.
		

			Garg, A. (2013). Evaluation of Brand Equity and Resonance of Banking Services in India: An Empirical Application of Keller’s Brand Equity Model”. Gyan Management, 7(2), 34-49.
		

			Singh, R., & Garg, A. (2011). Satisfaction and Problems faced by Salesforce and Sales Agents.. Indian Management Studies Journal, 15(2), Oct 2011, 1-19.
		

			Tandon, B.B., & Garg, A. (2011). Towards Qualitative Management of Management Education. University News, 49 (16), 1-5.
		

			Pillai, A.K., & Garg, A. (2011). Attitudes and Perceptions of Students of Business Schools. Punjab towards Treatment of Ethics in Marketing. The FedUni Journal of Higher Education, VI (3), 60-81.
		

			Tandon, B.B., & Garg, A. (2009). Inclusivity and Sustainable Development. The Indian Journal of Public Administration, LV (4), 882-891.
		

			Singh, R., & Garg, A. (2007). Promotion and Distribution Strategies of General Insurance Companies. NICE Journal of Business, 2(2), 13-24.
		

			Singh, R., & Garg, A. (2006). Public Sector Players in Non-life Insurance: Will they Survive? The ICFAIAN Journal of Management Research, V (8), 28-35.
		

			Garg, A. (2006). The Paradox of Planned Obsolescence. Marketing Mastermind, 31-35.
		

			Bansal, G., & Garg, A. (2004). Branding India: Problems and Issues. Review of Professional Management, 2 (1), 45-49.
	
	

		Books/ Book Chapters
	

		

			Ghuman, K., Sharma, A. and Garg, A. (Eds.). (2016). Indian Management (Vol 1). Delhi: Bloomsbury.
		

			Contributed chapter on “Inclusive Sustainable Development: Concept and Issues” in a Book titled Inclusive Growth and Sustainable Development: Ideal for Indian Economy by Deep & Deep Publications, New Delhi, 2010
		

			Contributed chapter on “Inclusive Sustainable Development” in a Book titled Sustainable Development: Contemporary Issues & Emerging Perspectives by Deep & Deep Publications, New Delhi, 2010
		

			Contributed chapter on “Insurance: the Way to Success” in a Book titled Management of Service Sector by Deep & Deep Publications, New Delhi, 2008
		

			Contributed chapter on “Innovations in Marketing: A Case Study of Rural Markets” in a Book titled Modern Business Environment : Changes & innovations by New Century Publications, New Delhi, 2005
		

			Contributed chapters on “Avon Cycles”, “Malwa Group” and “Shreyans Group” in a Book titled Business Groups in Punjab by New Century Publications, New Delhi, 2004
		

			Contributed chapters on “Malwa Group”, “Metro Tyres” and “Shreyans Group” in a Book titled Business Families of Ludhiana by New Century Publications, New Delhi, 2003
	


	

		Achievement, Awards and Recognitions:
	

	

		Awarded as Best Teacher by ICFAIAN Foundation
	

		Awarded as Best Teacher by Punjab College of Technical Education, Ludhiana.
	

		UGC- NET Qualified
	

		Merit Scholarship Holder throughout MBA degree


	 
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