Arunesh Garg

Assistant Professor , Marketing

Arunesh Garg

Assistant Professor , Marketing

Contact


arunesh.garg[at]thapar.edu

Education


Ph.D 2008., Guru Nanak Dev University, Amritsar

M.B.A. (Marketing) 1998, Punjab Agricultural University, Ludhiana

B.E. 1995, Thapar Institute of Engineering & Technology, Patiala

Dr. Arunesh Garg is an Assistant Professor of Marketing at LMTSM. He has a total corporate and academic experience of appx. 20 years. Dr. Garg received his Ph.D. from G.N.D.U., Amritsar in Business Administration in the year 2008. He did his Masters in Business Administration from P.A.U., Ludhiana in the year 1998 majoring in Marketing. He is also an engineering graduate from Thapar Institute of Engineering & Technology, Patiala. Dr. Garg has been taking up courses in the domains of Marketing & General Management. His subjects of interest are Marketing Research, Services Marketing, Consumer Behaviour, etc. He has got published theoretical and empirical work in the areas of sustainability, green marketing, consumer behaviour, service recovery, branding, ethics, education, and planned obsolescence in reputed National & International journals. Dr. Garg has conducted training workshops and FDPs on SPSS, Services Marketing, Selling Skills, Customer Complaint Management, etc. He is also guiding Ph.D. students in diverse research areas of Management.

Publications


Achievement, Awards and Recognitions:


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