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Arunesh

Contact

Email: arunesh.garg@thapar.edu

Research Interest

  • Marketing of Services and Consumer Behavior
  • Corporate Social Responsibility and Sustainable Marketing
  • Service Quality Management and Assurance
  • Technology Adoption in Business

Teaching Interest

  • Marketing Management
  • Marketing Research
  • Customer Relationship Management
  • Services Marketing

Consulting Interest

  • Marketing Research
  • Customer Relationship Management
  • Services Marketing

Arunesh Garg

Professor

PhD, Guru Nanak Dev University

Biography

Dr. Arunesh Garg currently serves as Professor (Marketing) and Associate Dean (Student Affairs & Sustainability) at LM Thapar School of Management, Thapar Institute of Engineering and Technology. He brings over two decades of diverse experience across academia, research, and industry, with domain expertise in marketing, services management, and sustainability.

Dr. Garg holds a Ph.D. in Marketing from Guru Nanak Dev University, Amritsar, an MBA in Marketing from Punjab Agricultural University, Ludhiana, and a Bachelor’s degree in Engineering from Thapar Institute of Engineering & Technology. He has also qualified the UGC-NET in Management.

His research interests span marketing, corporate social responsibility, sustainability, and services management, with a particular focus on higher education and technology-enabled services. Dr. Garg has published extensively in peer-reviewed journals, contributed to edited volumes, and developed case studies featured by reputed publishers such as Ivey Publishing and The Case Centre. His work has been presented at premier academic platforms including the Academy of Management (AOM), European Academy of Management (EURAM), and The European Higher Education Society (EAIR), and is indexed in leading databases such as Scopus, Web of Science, and Google Scholar.

In addition to his research and teaching roles, Dr. Garg has held several academic leadership positions, including responsibilities as Chair, Associate Dean, and Assistant Dean across portfolios such as student affairs, sustainability, accreditations, rankings, and international collaborations. He has also served as a resource person for faculty development programs and academic workshops.

Dr. Garg’s global exposure includes participation in international conferences, academic collaborations, and accreditation-related visits to more than ten countries, including the USA, UK, Germany, Japan, Australia, and Malaysia, underscoring his deep engagement with the global higher education ecosystem.

Work Experience

Institution Position Duration
L M Thapar School of Management, Derabassi Associate Professor Jul 2021- till date
L M Thapar School of Management, Derabassi Assistant Professor Jun 2015- Jun 2021
Gian Jyoti Instt. of Mgt. & Tech, Mohali Assistant Professor Feb 2012 - May 2015
ICFAI University, Baddi Assistant Professor Aug 2011 - Jan 2012
ICFAI Business School (IBS), Mohali Assistant Professor Aug 2008 – Jul 2011
ICFAI Business School (IBS), Mohali Sr. Lecturer May 2005 - Aug 2008
Punjab College of Technical Education, Ludhiana Lecturer Aug 2002 – May 2005
Trident (Terry Towel Div.), Ludhiana Sr. Executive (Exports) Aug 2000 – Aug 2002
Trident (Terry Towel Div.), Ludhiana Executive (Exports) Apr 1999- Aug 2000
PCS Industries, Chandigarh Marketing Executive (Channel Sales) Aug 1998- Mar 1999
Larsen & Toubro, Hyderabad Graduate Engineer Trainee Jun 1995 – July 1996

Research & Publication

Articles/Cases

  • Singh, Harjot and Garg, Arunesh (2024), “Snow Valley Resorts: Revisiting the Service Blueprint”, available at https://www.iveypublishing.ca/s/product/snow-valley-resorts-revisiting-the-service-blueprint/01tOF000003CUmzYAG
  • Singh, Harjot and Garg, Arunesh (2025), “Litratim Microspecialities: Reassessing Value for B2C Channel Sales and B2B Direct Sales”, available at https://www.thecasecentre.org/products/view?id=206825

Books/ Book Chapters

  • Ghuman, K., Sharma, A. and Garg, Arunesh (Eds.). (2016). Indian Management (Vol 1). Delhi: Bloomsbury.
  • Contributed chapter on “Inclusive Sustainable Development: Concept and Issues” in a Book titled Inclusive Growth and Sustainable Development: Ideal for Indian Economy by Deep & Deep Publications, New Delhi, 2010
  • Contributed chapter on “Inclusive Sustainable Development” in a Book titled Sustainable Development: Contemporary Issues & Emerging Perspectives by Deep & Deep Publications, New Delhi, 2010
  • Contributed chapter on “Insurance: the Way to Success” in a Book titled Management of Service Sector by Deep & Deep Publications, New Delhi, 2008
  • Contributed chapter on “Innovations in Marketing: A Case Study of Rural Markets” in a Book titled Modern Business Environment : Changes & innovations by New Century Publications, New Delhi, 2005
  • Contributed chapters on “Avon Cycles”, “Malwa Group” and “Shreyans Group” in a Book titled Business Groups in Punjab by New Century Publications, New Delhi, 2004
  • Contributed chapters on “Malwa Group”, “Metro Tyres” and “Shreyans Group” in a Book titled Business Families of Ludhiana by New Century Publications, New Delhi, 2003

Conferences

  • Garg, Arunesh, Gupta, Pradeep. K., & Jagirdar, S. S. (2025). Comparative analysis of public and private management schools in India: Insights from key ranking parameters. Paper to be presented at the EAIR 47th Annual Forum 2025, Lithuania, Aug 27-29
  • Garg, Arunesh, Gupta, Pradeep. K., & Jagirdar, S. S. (2025). Intellectual and moral legitimacy of faculty in higher education institutions: A bibliometric study. Paper to be presented at the EAIR 47th Annual Forum 2025, Lithuania, Aug 27-29
  • Garg, Arunesh., & Singh, Harjot (2025). An investigation into the impact of Generative AI on assessment practices in management education. Academy of Management (AOM) 2025 Annual Conference, Copenhagen, Denmark, Jul 25-29 (Track: Management Education and Development, Submission ID: 24893, Accepted: 26 March 2025)
  • Gupta, Pradeep K., & Garg, Arunesh (2024), Performance Analysis of Indian Management Schools: the National Institutional Ranking Framework (NIRF) Perspective, European Academy of Management (EURAM) 2024 Conference, June 25-28 (Track: GT11_00 Public and Non-Profit Management General Track, Submission ID: 1034, Accepted: 21 March 2024)
  • Gupta, Pradeep K., & Garg, Arunesh (2022), National Institutional Ranking Framework (NIRF): Analyzing Performance of Top 50 Management Schools, Academy of Management (AoM) 2022 Annual Conference, August 5-9 (Track: Management Education and Development, Submission ID: 16066, Accepted: 24 March 2022)
  • Garg, Arunesh,, Thakur, Anuradha, & Gupta, Pradeep K. (2023), Quality Assessment of Public and Private Universities in India by National Assessment and Accreditation Council (NAAC): A Comparative Study, EAIR 45th Annual Forum 2023: Linz, University of Applied Sciences Upper Austria, Sep 3-6
  • Garg, Arunesh, & Singh, Raghbir (2006), Insurance: the Way to Success, National Seminar on Service Sector Management, RIMT, Mandi Gobindgarh, Mar 9-11.
  • Garg, Arunesh (2004), Significance of IPRs in Developing Countries, National Seminar on Intellectual Property Rights, Thapar Instt. of Engg. & Tech., Patiala, Mar 26-27.
  • Garg, Arunesh (2004), Innovations in Marketing – A Case Study of Rural Indian Markets, National Conference on Managing Challenges of Change & Innovations in India, Punjab College of Technical Education, Ludhiana, Mar 19.
  • Garg, Arunesh (2004), Women and Society: Changing Roles & Responsibilities, National Conference on Self to Society: Women in Development Processes, Sant Harchand Singh Longowal Central Instt. of Engg. & Tech., Longowal, Mar 15-16.
  • Garg, Arunesh (2004), Taking IT to Rural Indian Markets, National Conference on Emerging Face of Rural India, Alliance Business School, Bangalore, Feb 28.
  • Garg, Arunesh (2004), India’s Image: Problems and Issues, National Seminar on India’s Image Building Strategies: Global Prospective and Problems, Punjab Instt. of Mgt & Tech., Mandi Gobindgarh, Feb 2.

Journal Publications

  • Gupta, Pradeep K., & Garg, Arunesh (2022), Impact of CSR Expenditure Compliance on Firm Value using P/B-ROE Valuation Model and Instrumental Approach, Studies in Business and Economics, 17(2), 108-123 (C category in ABDC, Scopus, WOS-ESCI/IF-0.7 )
  • Garg, Arunesh, & Gupta, Pradeep K. (2021), Does CSR Expenditure and Sustainability Reporting improve Firm Performance? Mandatory CSR Regimes in India, Indonesian Journal of Sustainability Accounting and Management, 5(1) (C category in ABDC, WOS-ESCI/IF-0.8)
  • Garg, Arunesh, Gupta, Pradeep K., & Bhullar, P.S. (2021), Is CSR Expenditure relevant to the Firms in India, Organizations and Markets in Emerging Economies, 12 (1), 178-197. (Scopus, WOS-ESCI/IF-1.1)
  • Bhardwaj, A.K., Garg, Lalit, Garg, Arunesh, & Gajpal, Y. (2021), E-Learning during COVID-19 Outbreak: Cloud Computing Adoption in Indian Public Universities, Computers, Materials & Continua, 66 (3), 2471-2492 (Scopus & WoS-SCIE/ IF-2.0)
  • Bhardwaj, A.K., Garg, Arunesh, & Gajpal, Y. (2021), Determinants of Blockchain Technology Adoption in Supply Chains by Small and Medium Enterprises (SMEs) in India, Mathematical Problems in Engineering, 5537395. (WoS- SCIE/IF-1.393* (2021)
  • Garg, Arunesh, & Gupta, Pradeep K. (2020), Mandatory CSR Expenditure and Firm Performance: Evidence from India, South Asian Journal of Business Studies, 9(2), pp. 235-249 (C category iABDC, SCOPUS, WOS-ESCI/IF-3.4)
  • Bhardwaj, A.K., Garg, Arunesh, Ram, S., Gajpal, Y., & Zheng, C. (2020), Research Trends in Green Product for Environment: A Bibliometric Perspective, International Journal of Environmental Research & Public Health, 17 (22), 8469 (WoS-SCIE/IF-4.799* (2021)
  • Garg, Renu., Sharma, Neeraj., & Garg, Arunesh. (2019). Study on Flow of Information across Public Healthcare Centres in Punjab region under HMIS: An Empirical Analysis, VRDS International Journal of Business and Management Research, 9(4), 39-43 (UGC Approved)
  • Garg, Renu, Sharma, Neeraj, & Garg, Arunesh (July 2, 2018). Perception and Attitude of Healthcare Professionals in the Context of Effective Implementation of Health Management Information System (HMIS) in Indian Health Industry. Asian Journal of Research in Business Economics and Management, 8(6), 114-124. (UGC Approved)
  • Garg, Renu, Sharma, Neeraj., & Garg, Arunesh (Jan-Mar, 2018). Evaluation of Health Management Information System (HMIS) Implementation in the context of Healthcare Professionals in Indian health Industry.Gian Jyoti e-journal, 8(1),55-74.
  • Garg, Arunesh (2015). Green Marketing for Sustainable Development: An Industry Perspective, Sustainable Development, 23 (5), Sep/ Oct 2015, pp. 301-316 (C category in ABDC, Scopus, WoS-SSCI/ IF-10.6)
  • Garg, R., Sharma, N., & Garg, Arunesh (2016). Opportunities and Challenges of Health Management Information System in Punjab. International Journal of Engineering Science Invention Research & Development, 3(5), 281-88.
  • Garg, Arunesh (2013) Service Recovery Paradox in Indian Banking Industry- An Empirical Investigation. The South East Asian Journal of Management, 7(2), Oct 2013, pp.23-38 (WoS-SSCI/IF-0.9)
  • Garg, Arunesh (2013) Satisfaction and Problems of Health Insurance Policyholders in India. International Journal of Banking, Risk and Insurance, 1(2), Sep 2013, pp. 43-54
  • Garg, Arunesh (2013) Evaluation of Brand Equity and Resonance of Banking Services in India: An Empirical Application of Keller’s Brand Equity Model”. Gyan Management, 7 (2), Jul-Dec 2013, pp. 34-49
  • Singh, Raghbir, & Garg, Arunesh (2011) Satisfaction and Problems faced by Salesforce and Sales Agents.. Indian Management Studies Journal, 15 (2), Oct 2011, pp. 1-19
  • Tandon, B.B., & Garg, Arunesh (2011) Towards Qualitative Management of Management Education. University News, 49 (16), Apr 2011, pp. 1-5 by Association of Indian Universities, New Delhi
  • Pillai, Ashish K., & Garg, Arunesh (2011) Attitudes and Perceptions of Students of Business Schools. Punjab towards Treatment of Ethics in Marketing. The FedUni Journal of Higher Education, VI (3), Aug 2011, pp. 60-81
  • Tandon, B.B., & Garg, Arunesh (2009) Inclusivity and Sustainable Development. The Indian Journal of Public Administration, LV (4), Oct- Dec 2009, pp. 882-891
  • Singh, Raghbir, & Garg, Arunesh (2007) Promotion and Distribution Strategies of General Insurance Companies. NICE Journal of Business, 2(2), Jul-Dec 2007, pp. 13-24 by Shobhit University, Meerut
  • Singh, Raghbir and Garg, Arunesh (2006) Public Sector Players in Non-life Insurance: Will they Survive? The ICFAIAN Journal of Management Research, V (8), 2006, pp. 28-35
  • Bansal, Gautam and Garg, Arunesh (2004) Branding India: Problems and Issues. Review of Professional Management, 2 (1), Jan-Jun 2004, pp. 45-49

Training & Consultancy

Professionals and Outreach Engagements

  • Resource Person, Session on Marketing Research organized by Venture Lab, Ignite-Launch-Accelerate program, Thapar Institute of Engineering & Technology, Patiala, Oct 11, 2024.
  • Resource Person, Session on Research Methodology for students of MBA and MBA (Agri Business), School of Business Studies (SBS), Punjab Agricultural University, Ludhiana, Jun 13, 2023
  • Resource Person, Webinar on Project Execution, Monitoring & Control, Online capacity building Training Program on Municipal Finance, Revenue and Public Financial management Optimization by Mahatma Gandhi State Institute of Public Administration, Chandigarh, Jan 24, 2023
  • Resource Person, MDPs for Executives of Department of Industries and Commerce, Punjab by Mahatma Gandhi State Institute of Public Administration, Chandigarh, delivered sessions on Data Collection Methods & Data Analysis, and Report Writing, Aug 8, Aug 29, Nov 16 & 17, 2022
  • Resource Person, MDP for Working Professionals, CII-LMTSM Collaborative Program, delivered session on Overview of Marketing Management, Mar 19, 2022 & Oct 6, 2023
  • Resource Person, FDP on Designing & Resolving Case Studies at Gian Jyoti Institute of Management & technology, Mohali, Feb 4, 2022
  • Resource Person, Webinar on Research Methodology’ in a Five Days National e-Workshop on Research Methodology organized by UBS, MRSPTU, Bathinda, Punjab, May 05, 2020
  • Resource Person, Webinar on Qualitative Research, FDP by University Institute of Management Studies, Punjab University, Chandigarh, June 9, 2020
  • Resource Person, Workshop on Research Methodology and Data Analysis at Maharaja Agrasen University, Brotiwala, District-Solan, H.P. on Jul 9, 2019
  • Discussant, Professional Development Workshop on Dualism in Indian Management: Underlying Mechanisms and Consequent Impact, Academy of Management, Aug 2017
  • Resource Person, Session on Management Practices in India: Challenges and Opportunities for MBA students at Naveen Jindal School of Management, University of Texas, Dallas, Apr 27, 2017
  • Panel Member, Panel Discussion with with Marketing, Global Business and India-trip students at Naveen Jindal School of Management, University of Texas, Dallas, Apr 27, 2017
  • Session Chair, Annual National Conference on Business and Management, by Haryana School of Business, Guru Jambeshwar University, Hisar, Feb 08-09, 2017
  • Resource Person, FDP titled 'Teaching Learning Excellence' by Universal Group of Institutions, Dera Bassi, delivered session on Research Basics, Design & Process, Mar 1-5, 2016
  • Session Chair, Annual National Conference on Business and Management by Haryana School of Business, Guru Jambeshwar University, Hisar dated Feb 10, 2016
  • Resource Person, Workshop on SPSS for Faculty and Ph.D. Scholars of School of Business Management and Liberal Arts, Shoolini University, Solan in Jun 2013
  • Resource Person, Training Program on “Selling Skills” for Salesforce of Jyoti Concast, Mandi Gobindgarh in Feb 2010
  • Resource Person, Seminar on “Consumer Complaint Management” for Officers of SBI, Panchkula in Jul 2009
  • Resource Person, Seminar on “Marketing of Services” for Extension Functionaries at Punjab Agricultural Management & Extension Training Institute (PAMETI), PAU, Ludhiana in Oct 2007
  • Resource Person, Seminar on “Role of CRM in Banking” for Canara Bank Officers, Chandigarh, Aug 2006

Awards & Honors

  • Adjudged the Best Teacher for 2007-08 by ICFAIAN Foundation
  • Adjudged the Best Teacher for 2002-03 & 2003-04 by PCTE, Ludhiana.
  • Scholarship Holder throughout MBA degree

Professional Certifications