Sonia Arora
Assistant Professor
Ph.D., University Business School, Panjab University
Biography
Dr. Sonia Arora is an Assistant Professor in the Marketing Management area at LM Thapar School of Management, Derabassi, India. She earned her Ph.D. degree in Marketing from the University Business School, Panjab University, Chandigarh. She holds a postgraduate degree with a specialization in Marketing and her graduation from Panjab University, Chandigarh. To further strengthen her academic and professional expertise, she has obtained certifications in Digital Marketing and AI in Marketing.
She has taught courses such as Services Marketing, Retail Management, and Digital Marketing to MBA and BEMBA classes. Her teaching interests also include International Marketing and Marketing Research, while her research interests lie in the areas of Marketing and Consumer Behaviour.
She supports students’ development through experiential learning, case study discussions, and innovative teaching methods. Her approach focuses on fostering critical thinking and encouraging the practical application of marketing concepts.
Work Experience
| Institution | Position | Duration |
|---|---|---|
| LM Thapar School of Management, Derabassi | Assistant Professor, Marketing Management | Dec 2023 - |
| Post Graduate Govt. College for Girls, Sector 42, Chandigarh, India | Resource Person | Feb 2018 – Apr 2018 |
Research & Publication
Conferences
- Arora, S. (18–20 June, 2021). Validation of brief ‘Need for Cognition’ scale in Consumer Decision Making. 11th edition of Conference on Excellence in Research and Education (CERE), Indian Institute of Management Indore, India, held in online mode.
- Arora, S. (26 -28 July, 2019). Surrogate Shoppers Research: A Review of Methodology. 2019 IIM Indore- NASMEI Summer Marketing - IS Conference, Indian Institute of Management, Indore, India.
- Arora, S. (19 April, 2019). Sensory marketing and customer satisfaction: Evidence from Restaurant industry. International Conference on "Volatile Consumer Behaviour and Marketing, Mittal School of Business, Lovely Professional University, Punjab, India.
- Arora, S. (26 February, 2019). Price Information in Advertisements and Perceived value of Products. One Day International Conference on "Global Issues in Management", University Business School, Panjab University Chandigarh in collaboration with Nottingham Trent University, United Kingdom and Western Sydney University, Australia, held at Hotel Shivalik View, Chandigarh, India.
- Arora, S. (30 March, 2016). Breathing Life into Teaching. National Seminar on "Innovative Teaching Pedagogies for Deep Learning", University Business School, Panjab University, Chandigarh, India.
Journal Publications
- Arora, S., and Bawa, A. (2022), Response to Personalized Marketing Communication: An Empirical Investigation Comparing Users and Non Users of Surrogate Shoppers, Journal of Internet Commerce, 21(2), 246-269. https://doi.org/10.1080/15332861.2021.1947741 (ESCI Indexed 4.1 Impact Factor, ABDC Rank “B”, Scopus)
- Arora, S. (2019), Price Information in Advertisements and Perceived Value of Products, The IUP Journal of Marketing Management, 18(4), 51-67. (Peer Reviewed)
Training & Consultancy
Awards & Honors
- Awarded with "Roll of Honour" for "Outstanding performance in University Examination for Standing 1st in College" for M.com 1st Year for the session 2015-16, issued by Post Graduate Government College for Girls, Sec-42, Chandigarh, India.
- Honoured with Certificate for Standing 1st in PU M.com 1st Year Exam for the session 2015-16, issued by Post Graduate Government College for Girls, Sec-42, Chandigarh, India.
- Honoured with Certificate of Merit for University Examination for the session 2013-14, issued by Post Graduate Government College for Girls, Sec-42, Chandigarh, India.
- Awarded with "Roll of Honour" for 'Outstanding Performance in B.com 1st in University Examination' for the session 2012-13, Issued by Post Graduate Government College for Girls, Sec-42, Chandigarh, India.
Professional Certifications
- Three-Credit Course: AI in Marketing – IIT Roorkee, Online Mode (SWAYAM Platform, 2025); AICTE-Approved FDP.
- Four-Credit Course: Digital Marketing – Panjab University, Online Mode (SWAYAM Platform, 2024).
- Certifications: UGC NET (Commerce) for Fellowship and Lectureship (NET & JRF) – July 2018; UGC NET – November 2017; UGC NET – December 2015 (UGC-NET Bureau, New Delhi).
