Saurabh Mittal
Assistant Professor
PhD, IIM Lucknow
Biography
Dr. Saurabh Mittal is Assistant Professor in the Marketing Management Area at the LM Thapar School of Management. He has received his doctoral degree from the Indian Institute of Management (IIM) Lucknow with a thesis on customer mindfulness and its applicability in the services industry. Dr. Mittal has worked for nearly ten years in different capacities and with companies such as Infosys, ICICI Bank, State Bank of India, and an MSME manufacturing unit dealing in chemicals. Working in these different organizations has equipped him with rich and diverse industrial experience.
He has taught courses like B2B Marketing, Sales and Distribution Management, Consumer Behavior, and International Marketing to MBA and BE-MBA students. His current research interests lie in consumer behavior with a focus on customer mindfulness, sustainability, and consumer well-being. He is equally keen on working on interdisciplinary research areas.
Dr. Saurabh Mittal believes that student managers should strive to understand the basic concepts that will help them address the problems they may encounter as professionals. Further, they should develop the art of thinking beyond the obvious. Also, given an opportunity, they should look forward to giving it back to society and developing solutions that benefit society.
Work Experience
| Institution | Position | Duration |
|---|---|---|
| LM Thapar School of Management, Derabassi | Assistant Professor, Marketing Management | Aug 2023 - |
| Mital Chemical Industries | Manager, Business and Operations | June 2015- May 2017 |
| State Bank of India | Deputy Manager | March 2011- June 2015 |
| ICICI Bank | Assistant Manager | June 2010- Feb 2011 |
| Infosys | Software Engineer | August 2005- June 2008 |
Research & Publication
Journal Publications
- Mittal, S., & Maity, M. (2022). Is relationship marketing investments–customer gratitude–customer loyalty linkage influenced by contextual and individual moderators? An emerging economy perspective. Journal of Indian Business Research, 14(4), 492–519. https://doi.org/10.1108/JIBR-11-2021-0375 [ESCI Indexed, ABS - 1, ABDC – C, JIF5Year – 2.5]
- Vihari, N. S., Sinha, N. K., Tyagi, A., & Mittal, S. (2022). Effect of mindfulness on online impulse buying: Moderated mediation model of problematic internet use and emotional intelligence. Frontiers in Psychology, 13, 1012331. https://doi.org/10.3389/fpsyg.2022.1012331 [SSCI Indexed, JIF5Year - 3.3; Cite Score – 5.3]
Training & Consultancy
Awards & Honors
- Awarded ‘Spot Award’ at Infosys Technologies Limited.
- All India highest marks in 'Certificate in International Banking' exam conducted by Indian Institute of Banking & Finance (IIBF), Mumbai.
- Awarded ‘Certificate of Excellence – E-learning Club 200’ at State Bank of India (SBI).
Professional Certifications
- Qualified JAIIB examination from the Indian Institute of Banking and Finance (IIBF)
- Qualified CAIIB examination from the Indian Institute of Banking and Finance (IIBF)
