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Karminder

Contact

Email: karminder@thapar.edu

Research Interest

  • Sustainability
  • Social Entrepreneurship
  • Marketing

Teaching Interest

  • Social and Commercial Entrepreneurship
  • Advertising and Brand Management

Consulting Interest

  • Selling Skills
  • Managerial Competence and Leadership
  • Entrepreneurship and Business Models

Karminder Ghuman

Professor

PhD, Himachal Pradesh University

Biography

Dr. Karminder Ghuman a Professor, in the area of Entrepreneurship and Marketing at LM Thapar School of Management, Derabassi, India. He also serves as the Associate Dean of Industry Connect and Entrepreneurship.

Dr. Ghuman earned his PhD and MBA from Himachal Pradesh University, Shimla and undertook M.Sc (Sustainable Development) from Indian Institute of Environment and Ecology. He has further enhanced his qualifications with certifications such as Scholarship of Teaching and Education, Special Purpose Certificate in Academic Practice, Incubator Management, New Directions in Teaching & Learning, Embedding Entrepreneurship in Education, Master Teacher Programme, Academic Leadership Programme, Doctoral Research in Marketing and Behavioral Sciences, etc.

Dr. Ghuman is a teacher by choice for the last 27 years. Along with teaching he has also been a trainer and have conducted numerous training assignments with leading government and private sector organisations. During his professional career, he also had an opportunity to work with the Ministry of Tourism, State of Eritrea (North East Africa) as Trainer and Consultant.

Dr. Ghuman’s research spans across sustainability, entrepreneurship, and marketing. He has published numerous 33 ABDC-indexed journal articles (including several A-level), authored nine books, including two books published by McGraw Hill, contributed book chapters, and developed teaching cases published in top journal. He has also edited three books comprising scholarly book chapters on the theme of Indian Management. His work has earned citations in top academic databases including Scopus, Web of Science, and Google Scholar.

His teaching portfolio includes MBA courses on entrepreneurship, advertising and brand management, strategic management.

Work Experience

Institution Position Duration
L M Thapar School of Management, Derabassi Associate Professor, Entrepreneurship and Marketing July 2013 -
Satyug Darshan Technical Campus, Faridabad Professor & Campus Director July 2012 – June 2013
Chandigarh Group of Colleges, Gharuan Campus, Mohali Director Jan 2010 – June 2012
Gian Jyoti Institute of Management & Technology, Mohali, Deputy Director and Professor Apr 2007 – Dec 2009
Ministry of Tourism, State of Eritrea (Africa) Trainer and Consultant Mar 2006 – Mar 2007
Gian Jyoti Institute of Management & Technology, Mohali, Assistant Professor Aug 1999 – Feb 2006
Regional Institute of Management & Administration, Zirakpur, Mohali Lecturer Aug 1998 – July 1999
Focus Information Systems Pvt. Ltd., Chandigarh, India Marketing Executive Aug 1997 – Mar 1998

Research & Publication

Articles/Cases

  • Sharma, A. and Ghuman, K. (2021), "Planet Abled: can it sustain its first-mover advantage and scale-up?", Emerald Emerging Markets Case Studies, Vol. 11 No.2. https://doi.org/10.1108/EEMCS-08-2020-0290
  • Ghuman, K. and Srivastva, S. (2016). “Recharging: the Right Way??”
A case study on e-payment giants: Freecharge & PayTM, IOSR Journal of Business and Management, AETM’ 16 (Special Issue), April 2016, 87-92.

Book Chapters

  • Ghuman, K.; Wride, M. A. and Franses, P. (2019) Practical Spirituality: The Art and Science of Conscious Living in A. K. Giri (ed.), Practical Spirituality and Human Development: Creative Experiments for Alternative Futures, Palgrave Macmillan, 39-57.
  • Ghuman, Karminder and Singh, Mohinder Pal (2018) Beyond Self to Society and Sustainability: Lesson in Practical Spirituality from Sikhism in A. K. Giri (ed.), Practical Spirituality and Human Development, Transformations in Religions and Societies, Palgrave Macmillan, 315-325. https://doi.org/10.1007/978-981-13-0803-1_19.
  • Ghuman, K. & Merchant, H. Re-configuring the marketing mix to counter the counterfeits in the global arena. In Agarwal, J. & Wu, T. Emerging Issues in Global Marketing: A Shifting Paradigm 1st ed. 2018. Springer, 179-204.
  • Ghuman, K. (2018) Dualism in Indian Management: An Introduction, Indian Management: Perspectives and Models, published by Bloomsbury, New Delhi, 1-5.
  • Ghuman, K. (2016). Indianness and Indian Management: a Prognostic examination, Indian Management, Vol.1, Bloomsbury, 3-18.
  • Ghuman, K. (2016). Indian Management: “The Indian Way” Setting the Research Agenda, VSRD Academic Publishing, 1-5.
  • Ghuman, K. (2014). “Quality of Work Life in Textile Industry – A Case Study of Arti International Ltd.”, Emerging Dimensions of Commerce and Management, International Research Publication.
  • Ghuman, K. (2008). “Employability of Professionally Qualified Fresh Graduates in SME Sector”, SMEs in Transitional Economies: Challenges & Opportunities, Deep & Deep Publications.

Edited Books

  • Indian Management: Perspectives and Models, published by Bloomsbury, 2018.
  • Indian Management, published by Bloomsbury, 2016.
  • Reflections on Indian Management, published by VSRD Academic Publishing, 2016.

Books

  • The Art and Science of Effective and Impactful Business Communication, published by Bluerose Publishers, October 2024.
  • The Art and Science of Effective and Impactful Communication, published by Bluerose Publishers, July 2024.
  • How to Raise Startup Funding in India, published by Blue Rose Publishers, 2023.
  • How to Manage Finance @ Startup, published by Blue Rose Publishers, 2023.
  • Learn to Write Impeccable Functional English in 30 Days, published by Blue Rose Publishers, 2023
  • Money Mantras for Financial Freedom, published by White Falcon Publishing, 2023.
  • Effective Mentoring, published by Ane Books, 2017
  • Management: Concept, Practice & Cases. McGraw-Hill in May 2010.
  • Rural Marketing: Concepts and Practice, McGraw-Hill in May 2007.

Conferences

  • Bhatt, Yogesh; Ghuman, Karminder; Englis, Paula; Wakkee, Ingrid (2024) Multiple Faces of Entrepreneurship: Innovation Capabilities in Indian SMEs, RENT Conference, 2024, 14-15 November, 2024, Nantes, France.
  • Singh, Mandeep; Ghuman, Karminder; Groen, Aard; Belousova, Olga; and Walsh, Steven Embedding Entrepreneurship in Engineering Education (the 4 E model): Fostering Innovation and Enterprising mindset. Small Business Innovation Conference, Orlando, FL April 10 – 13, 2024
  • Jagotra, Shukrant and Ghuman, Karminder (2023) Navigating Technological Transformation – AI Applications in India’s Financial Services Sector, 3rd Annual International Research Conference and Doctoral Workshop, Indian Institute of Management Lucknow, 14-17 December, 2023.
  • Ghosh, T. & Singh, K.J. (29 Jul 2020) Social Entrepreneurial Intentions - A Thematic Analysis. Academy of Management, Vancouver, B.C., Canada. Conference Proceedings, Vol.2020, No. 1. https://doi.org/10.5465/AMBPP.2020.14021abstract https://journals.aom.org/doi/abs/10.5465/AMBPP.2020.14021abstract
  • Sharma, Anita; Singh, Karminder Jit Social Entrepreneurial Mindset: A Multidimensional Construct. BAM2018 Conference, British Academy of Management, at Bristol Business School, University of West of England, UK, September 4-6, 2018. http://conference.bam.ac.uk/BAM2018/htdocs/conference_papers.php?track_name=Entrepreneurship.
  • Singh, K.J. and Sharma, A. ‘Social Entrepreneurial Mindset development through Transformational Learning’ at The Canada International Conference on Education, held at University of Toronto, Mississauga, Canada, June 25-28, 2018, 205-210. https://ciceducation.org/CICE-2018-Proceedings.pdf
  • Ghuman, K. ‘Incorporation of ERP in Educational Institutions: An Empirical Study’ at International Conference on Tech. & Business Management, University of Wollongong in Dubai, March 26-28, 2012.

Journal Publications

  • Neelam Kaushal, Karminder Ghuman (2025) Workplace ostracism: A systematic review, thematic analysis, and research agenda International Journal of Business Innovation and Research, Vol.36, No.3, 281-. Scopus Journal with CiteScore 2.1
  • Bhatt, Y; Ghuman, K.; Alshibani, S.; Awan, U. (2024) Adoption of Contact Tracing App during Pandemic: Users’ Resistance Behavior, Health Policy and Technology, DOI: 10.1016/j.hlpt.2024.100901. SSCI Journal with cite score 9.2 and Impact factor 3.4.
  • Singh, M. and Ghuman, K. (2023) The Status and Challenges of Legacy Waste Management in India: A literature review, European Economics letters, Vol 13, Issue 3 https://doi.org/10.52783/eel.v13i3.507 (ABDC: C category)
  • Bhatt, Y. and Ghuman, K. (2022). Managerial cognition and environmental behavioral intentions: A behavioral reasoning theory perspective. Corporate Social Responsibility and Environmental Management. https://doi.org/10.1002/csr.2271 A SSCI Journal. Scopus Impact factor: 8.646, Web of Science Impact factor: 4.542, Google H-Index: 73
  • Bhatt, Y. and Ghuman, K. (2022). Corporate Environmental Responsiveness: A Bibliometric and Content Analysis, Management Review Quarterly. DOI: https://doi.org/10.1007/s11301-022-00275-8. A Scopus indexed journal in Q1 with Impact factor 5.37 and h-index 17, SJR 0.646, and cite score 6.2.
  • Kaur, P., Dhir, A., Talwar, S. and Ghuman, K. (2021), "The value proposition of food delivery apps from the perspective of theory of consumption value", International Journal of Contemporary Hospitality Management, Vol. 33 No. 4, pp. 1129-1159. https://doi.org/10.1108/IJCHM-05-2020-0477
  • Bhatt, Y.; Ghuman, K.; and Dhir, A. (2020). Sustainable Manufacturing. Bibliometrics and Content Analysis, Journal of Cleaner Production, Volume 260, 1 July 2020, 120988. https://doi.org/10.1016/j.jclepro.2020.120988
  • Wakkee, Ingrid; Sijde, Peter van der; Vaupell, Christiaan and Ghuman, Karminder (2018) The university's role in sustainable development: Activating entrepreneurial scholars as agents of change, Technological Forecasting & Social Change. https://doi.org/10.1016/j.techfore.2018.10.013.
  • Singh, K.J. & Sharma, A. (2018) Instilling Social Entrepreneurial Mindset through Transformative Learning, International Journal of Innovative Business Strategies (IJIBS), Volume 4, Issue 2, 213-218.
  • Mittal, K.; Singh, K.S; Sharma, G. (2017). Organizational Determinants and Work-Life Balance: A Demographic & Sectoral Analysis, Researchers World, Vol. VIII, Issue – 3, 98-110.
  • Ghuman, Karminder Work-Life Balance and Employee Health: A Cross-Sectional Analysis of Manufacturing and Service Sectors, Prabandhan: Indian Journal of Management, Vol.10, Issue, 7, July 2017, 34-49.
  • Ghuman, Karminder A Prognostic Examination of Functional and Emotional Employee Engagement Drivers and their Impact on Employee Performance, FIIB Business Review, Volume 5, Issue 2, 2016.
  • Ghuman, Karminder “Perceived Effectiveness of ERP in Educational Institutions of North-Western India: An Empirical Study”, PIMT Journal of Research, Vol.6, No.2, January-June, 2014.
  • Ghuman, Karminder “Your Strengths can be your Weaknesses too! A Critique on SWOT Analysis”, Zenith International Journal of Multidisciplinary Research (Online Issn: 2231-5780) July 2014.
  • Ghuman, Karminder “Rural Marketing of Select Fast Moving Consumer Goods in Punjab” Indian Journal of Marketing, Volume XXXIX • Number 5, May 2009, pp: 21-27.
  • Ghuman, Karminder “Business Management Myopia: Paradigm Sift in Management Studies & Its Application”, Indian Management, by All India Management Association, New Delhi. January 2007. pp 69.

Training & Consultancy

  • July – Aug 2025: Delivered the MDP session for the MSMEs from Derabassi Industries Association. The theme of the session was “Driving MSME Growth through Marketing.”
  • Jan 2025: Happiness and Financial Well being @ Work, Findarts Finserv Pvt Ltd
  • 2022: How to pitch Financial Products as Solutions to Customers, Amplify Wealth Consultants
  • 2021: Self Development and Self Motivation; Recruiting and Monitoring workforce; Brand Management; Leadership and Team Building; Best Sales Practices; Digitization and Digital Payment; Profitability Improvement, Distributors of Indian Oil (Indane).
  • 2021: Entrepreneurial Mindset; Mid Career Transition; Entrepreneurial Opportunity Identification, Johnson & Johnson.
  • 2019: Negotiation; Conflict Management; People Management; Selling Skills, IDBI Bank.
  • 2019: Customer Orientation through Happiness, India Post.
  • 2018: Effective Communication Skills; Leading and Managing at Frontline Level; Team Building; Time Management & Work Prioritization, Exim Bank
  • 2018: Self Development and Self Motivation; Recruiting and Monitoring workforce; Brand Management; Leadership and Team Building; Best Sales Practices; Digitization and Digital Payment; Profitability Improvement, Distributors of Indian Oil (Indane).
  • 2018: Negotiation; Conflict Management; People Management; Selling Skills, IDBI Bank.
  • How to Generate Even More Business from HNIs, State Bank of India
  • 2017: Result Orientation for Action/Implementation of decided goals; Time Management: Model for Optimum Utilization of Time to Ensure Adherence to Timelines lines; Self Motivation: Incentive for Proactivity as Employee Behaviour for employee Initiative; Success and Happiness: How to enjoy work and live a fulfilled and productive life, ICICI Prudential Asset Management Company Limited
  • 2017: Effective Communication Skills, Cheema Boilers Ltd., Mohali, 2017
  • 2017: Book based Competence Building: A Facilitated Training Intervention, Edifecs Technologies, Mohali

Awards & Honors

  • Best Research Paper Award by Thapar University, 2025.
  • Best Teacher Award by Rotary International, Mohali on Teachers Day, 2003.
  • Best Teacher Award by Lions Club, Mohali on Teachers Day, 2002

Professional Certifications

  • Scholarship of Teaching and Education, University of Queensland, Australia (2024)
  • Special Purpose Certificate in Academic Practice, Trinity College Dublin, Ireland (2019)
  • Incubator Management Training Workshop, IC2 Institute University of Texas, US and 6Nexus Innovation Hub in collaboration with American Center, U.S. Embassy, New Delhi, The Indian School of Business (ISB) – Mohali (2018)
  • New Directions in Teaching & Learning, Trinity College Dublin, The University of Dublin, Ireland (2018)
  • Master Teacher Programme, ISB Hyderabad (2015).
  • Embedding Entrepreneurship in Engineering Education, University of Groningen, Holland (2015)
  • CIIE-GIZ Capacity building Workshop, IIM (Ahmedabad) (2015)
  • Academic Leadership Programme, IIT, Delhi (2014)
  • Doctoral Research in Marketing and Behavioral Sciences, IIM (Kozhikode) (2013)
  • Faculty Development Programme, National Institute of Technical Teacher Training & Research, Chandigarh (2013)