Mansi Khetarpal

Assistant Professor

Marketing

Mansi Khetarpal

Assistant Professor , Marketing

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Publications

  • Khetarpal, M., & Singh, S. (2023). “Limited Time Offer”: Impact of Time Scarcity Messages on Consumer’s Impulse Purchase. Journal of Promotion Management, 1-20. (ABDC- B).
  • Khetarpal, M., & Singh, S. (2020). Relative influence of media and eWOM on purchase intention of green products. International Journal of Business and Globalisation, 26 (4), 407-416. (Scopus).
  • Samala, N., Singh, S., Nukhu, R., & Khetarpal, M. (2019). Investigating the role of participation and customer-engagement with tourism brands (CETB) on social media. Academy of Marketing Studies Journal, 23(1), 1-16. (ABDC- B)

Book Chapter

  • Kumar, A., Srinivas Kumar D. V., Khetarpal, M., & Megha R. U. “Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse”.Palgrave Macmillan (Book Chapter)

Conference Presentations

  • Kumar, A., Srinivas Kumar D. V., Khetarpal, M., & Megha R. U. “Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse”. The 10th International Communication Management Conference (ICMC 2024), MICA, Ahmedabad, India. (January 18-20, 2024)
  • Khetarpal, M., & Singh, S., “Scarcity Promotions and Consumer Responses: Examining the Impact of Online Time Scarcity Appeals on Impulse Buying”. International Marketing Conference, IIM Visakhapatnam, India. (May 5- May 6, 2023)
  • Khetarpal, M., & Singh, S., “The relative influence of Media and eWOM on purchase intention of green products”. International Conference on Sustainable Development & Social Innovation in Business. Chandigarh University, Chandigarh, India. (February 25 – February 26, 2019)
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Contact


mansi.khetarpal@thapar.edu

Education


Ph.D. (Management Studies) (Thesis submitted), 2018-Present, University of Hyderabad, Telangana, India

M.Com (Master of Commerce) 2015-2017, Goswami Ganesh Dutta Sanatan Dharma College (GGDSD), Panjab University, India

B.Com. (Hons.) (Bachelor of Commerce) 2012-2015, Indraprastha College for Women, University of Delhi, India

Publications

  • Khetarpal, M., & Singh, S. (2023). “Limited Time Offer”: Impact of Time Scarcity Messages on Consumer’s Impulse Purchase. Journal of Promotion Management, 1-20. (ABDC- B).
  • Khetarpal, M., & Singh, S. (2020). Relative influence of media and eWOM on purchase intention of green products. International Journal of Business and Globalisation, 26 (4), 407-416. (Scopus).
  • Samala, N., Singh, S., Nukhu, R., & Khetarpal, M. (2019). Investigating the role of participation and customer-engagement with tourism brands (CETB) on social media. Academy of Marketing Studies Journal, 23(1), 1-16. (ABDC- B)

Book Chapter

  • Kumar, A., Srinivas Kumar D. V., Khetarpal, M., & Megha R. U. “Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse”.Palgrave Macmillan (Book Chapter)

Conference Presentations

  • Kumar, A., Srinivas Kumar D. V., Khetarpal, M., & Megha R. U. “Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse”. The 10th International Communication Management Conference (ICMC 2024), MICA, Ahmedabad, India. (January 18-20, 2024)
  • Khetarpal, M., & Singh, S., “Scarcity Promotions and Consumer Responses: Examining the Impact of Online Time Scarcity Appeals on Impulse Buying”. International Marketing Conference, IIM Visakhapatnam, India. (May 5- May 6, 2023)
  • Khetarpal, M., & Singh, S., “The relative influence of Media and eWOM on purchase intention of green products”. International Conference on Sustainable Development & Social Innovation in Business. Chandigarh University, Chandigarh, India. (February 25 – February 26, 2019)
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