Akanksha Batra

Assistant Professor , Marketing

Akanksha Batra

Assistant Professor , Marketing




Ph.D. in Management (Specialization - Marketing) from Indian Institute of Management Lucknow

M.A. Economics from South Asian University

B.A. (Hons.) Economics from Janki Devi Memorial College, University of Delhi

My curiosity regarding the working of the human mind led me to pursue a PhD in Marketing. In my doctoral thesis, I explored the influence of the consumer’s social network on his/her decision-making process. My research interests are social networks, social influence and consumer behaviour. I enjoy working on inter-disciplinary research projects.

I have great passion and respect for the teaching profession. My goal as a teacher is to promote theoretically grounded application of management concepts, critical thinking and socially responsible management.

Papers Published

Batra, A.&Khadotra, R. (2022) “Application of Organizational Justice Theory to Consumer Complaints in COVID-19 Vaccination Drive”, The Indian Journal of Industrial Relations: A Review of Economic & Social Development, Volume 57 Issue No. 3. (ABDC category C)


“Social influence and consumer perception: A qualitative study”, presented at the 8th AIM-AMA Sheth Foundation conference organized bythe Birla Institute of Management Technology in 2020.

“Social network analysis in the consumer context: A bibliometric analysis”, presented at the7th PAN IIM conference organized by the Indian Institute of Management Rohtak in 2019.

Awards and Recognition

  • Received best paper award at 8th AIM-AMA Sheth Foundation conference – 2020
  • Selected for SPARC Social Network Approach workshop held in IIM Udaipur – 2019
  • Awarded Shashi Prabha Memorial scholarship for academic excellence – 2011
  • Felicitated for being one of C.B.S.E school's top scorers in class 12th- 2010
  • Granted Hindi academy award (INR 100) for being one of C.B.S.E. toppers in Hindi – 2008

Work Experience

  • Research Assistant at Research and Information System for Developing Countries
  • Intern at National Council of Applied Economic Research
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