My curiosity regarding the working of the human mind led me to pursue a PhD in Marketing. In my doctoral thesis, I explored the influence of the consumer’s social network on his/her decision-making process. My research interests are social networks, social influence and consumer behaviour. I enjoy working on inter-disciplinary research projects.

I have great passion and respect for the teaching profession. My goal as a teacher is to promote theoretically grounded application of management concepts, critical thinking and socially responsible management.

Papers Published

Batra, A.&Khadotra, R. (2022) “Application of Organizational Justice Theory to Consumer Complaints in COVID-19 Vaccination Drive”, The Indian Journal of Industrial Relations: A Review of Economic & Social Development, Volume 57 Issue No. 3. (ABDC category C)

Conferences

“Social influence and consumer perception: A qualitative study”, presented at the 8th AIM-AMA Sheth Foundation conference organized bythe Birla Institute of Management Technology in 2020.

“Social network analysis in the consumer context: A bibliometric analysis”, presented at the7th PAN IIM conference organized by the Indian Institute of Management Rohtak in 2019.

Awards and Recognition

• Received best paper award at 8th AIM-AMA Sheth Foundation conference – 2020
• Selected for SPARC Social Network Approach workshop held in IIM Udaipur – 2019
• Awarded Shashi Prabha Memorial scholarship for academic excellence – 2011
• Felicitated for being one of C.B.S.E school's top scorers in class 12th- 2010
• Granted Hindi academy award (INR 100) for being one of C.B.S.E. toppers in Hindi – 2008

Work Experience

• Research Assistant at Research and Information System for Developing Countries
• Intern at National Council of Applied Economic Research